Consumers are willing to pay more if they are upsold on quality

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Pictured: Ronald Kers of Valeo Foods Group (Photo by Dave Warren/Picture Team)

Some 62 per cent of consumers are willing to pay more for spirits if they’re upsold an offer and recognise the quality-to-price relationship, according to new research from Pernod Ricard in the UK which is set to launch an online POS-ordering tool next month.



27 September 2011

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This will allow UK retailers to have access to drinks menus, occasion-led menus and a variety of other POS material.
In addition it is offering on-trade retailers marketing support initiatives such as its Premium Upsell programme which provides training for staff on effective upselling.

Nick Yates, On-Trade Channel Director of Spirits at Pernod Ricard UK, said, “This is an easily accessible opportunity, but views towards upselling in the on-trade are not allowing us collectively to realise the benefits of the premium spirits opportunity.”

The company’s online Premium Edge Bar Excellence programme can also help retailers as it includes a profit calculator and merchandising tips for publicans and bar owners.



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