Conquer your own Everest!

Irish MMA fighter Dee Fitzpatrick and hurling All-Star Joe Canning launch Everest Snacks' new range of Protein bars as part of its Reach Your Peak event at Trinity Sports Campus (Photo: Peter Houlihan)

Irish-owned company Everest Snacks stresses its sourcing of Irish ingredients and says goal is to reach "new heights in global markets beyond Ireland, and build an Everest community from motivational events".


Brand Central

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21 March 2019

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Irish brand Everest Snacks officially launched its new range of protein bars, at Trinity Sports Campus, Dublin, as part of its Reach Your Peak event, with MC and successful Irish influencer, Niamh Cullen. 

Niamh, who has over 100,000 followers on Instagram, was accompanied by a panel of inspiring Irish speakers including, five-time hurling All-Star Joe Canning, and John Burke who successfully climbed Mount Everest in 2017 to raise funds for the youth mental wellbeing charity Elevate. The charity was co-founded by John and his wife, well-known Irish actress, Aoibhín Garrihy. 

Also speaking at the event this morning was Irish MMA fighter, Deirdre Fitzpatrick and professor in the Artificial Intelligence discipline, at Trinity College, and Seamus Lawless, who is to summit Mount Everest this May. Seamus Tighe, the young entrepreneur who founded Everest Snacks, welcomed everyone to the event. 

Throughout the morning, each panelist offered up advice on how guests could achieve their own aspirations, and how best to approach some of life’s most challenging mountains – literally and figuratively speaking.

“Everyone has their own Everest to conquer, whether that’s in sport, in their career, or even in their personal life,” said MC and Everest Snacks brand ambassador, Niamh Cullen. “Sometimes listening to people who have experienced, or overcome such challenges, is exactly the lift we need. I’m delighted to have partnered with such a fun, inspirational Irish brand like Everest Snacks.”

Seamus Tighe, founder and MD, Everest Snacks, noted that a lack of knowledge about sports nutrition products has resulted in many Irish consumers feeling overwhelmed at the many options available, their provenance and product quality.

“We’re very proud to be an Irish-owned company who source Irish ingredients and who truly want to provide the best for its customers,” Tighe said. “My personal Everest is to take this Irish brand to new heights in global markets beyond Ireland, and build an Everest community from motivational events like this in the future.” 




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