Christmas time is here!
It’s time once again to merchandise your shelves in order to reap the full benefit from the Christmas sales boom. Here are all the bestsellers you’ll need to ensure your tills keep merrily ringing!
Print11 November 2014
AT A GLANCE: CHRISTMAS ESSENTIALS
- PostPoint retailers process over 18 million transactions every year
- The One4all Gift Card is Ireland’s leading multi-store gift card
- Avonmore is the cream market leader with 60% branded cream share (Source: MAT August 2014)
- Research has shown that nine out of 10 people ‘love’ the Bic Megalighter, primarily because of its safety features and ease of use. 89% said they would make a repeat purchase of the household lighter and 75% are likely to recommend it to others (Source: Utility European Consumer Survey – 2012)
- Cadbury is the number one confectionery brand. Cadbury’s impulse range features the number one novelty item, Cadbury Dairy Milk Mousse Snowman. Cadbury also offers Ireland’s number one and two best-selling Cadbury Advent Calendars (Source: Nielsen Scantrack: Total Christmas Value Sales 17 wks ending 29 Dec 2013)
- McVitie’s Victoria is the number one best-selling biscuit assortment in Ireland (Source: AC Nielsen Jan 2104)
- Dr. Oetker is the number one brand in baking aids and finishings (Source: Nielsen Scantrack: Latest 52 weeks Value Sales w/e 5 October 2014)
- Famous Names Liqueurs from Elizabeth Shaw has cemented the number one position in the UK market with 18.7% value share* in the branded liqueur category (Source: Nielsen Scantrack MAT 18.01.14 and 12 WE 04.01.14, Kantar 16 WE 05.01.14)
- Ferrero is the fastest growing company in total confectionery (Source: Nielsen; MAT, total confectionery w.e. 19.07.14)
- Ferrero Rocher is worth £45.9m and growing at +9.5% (Source: Nielsen Scantrack, Total Coverage, MAT to 05.07.14)
- Kinder Kids performed well during 2013 with double digit growth YOY of +42%
- (Source: BI Actuals, Combined Kinder Seasonal Christmas Portfolio – data taken 02.01.2014)
- Now in its 18th year, Uniplumo’s partnership with SuperValu has led the grower to increase the number of poinsettias grown by 25% over the past three years to meet customer demand
Irish consumers continue to splash out at Christmas time, meaning it is crucial that stores ensure they are well-stocked up with all the dining and party essentials consumers will need. In fact, a report by the Irish League of Credit Unions found last Christmas, that consumers would spend €590 on celebrating the festive season, with parents spending €185 on presents per child, up €15 from the previous year. What’s more, the report also showed that half of shoppers expect to borrow money to get through the festivities, with €410 the average debt. It is subsequently vital that retailers can offer a strong value-for-money proposition in order to drive sales.
Posting fantastic festive results
***PIC//POSTPOINT//IRL One4all Gift Card – Red Xmas 14***
CAPTION: PostPoint retailers can order stamps and One4all through the PostPoint helpdesk on 1890 20 42 20
PostPoint states Christmas is the perfect time to choose the company as your preferred electronic services supplier. Retailers who join PostPoint this month can offer their customers festive favourites such as One4all Gift Cards and the Christmas Stamp Booklet.
Both of these are very popular products which are well established in the Irish marketplace, and give PostPoint retailers a competitive advantage when trying to attract customers into their stores this Christmas season.
The One4all Gift Card is Ireland’s leading multi-store gift card and is exclusively sold through post offices and PostPoint outlets. The One4all Gift Card makes the perfect gift for any occasion as it is accepted in over 5,400 retail outlets nationwide.
PostPoint retailers can order stamps and One4all conveniently and quickly through the PostPoint helpdesk on 1890 20 42 20, and all orders are delivered free of charge straight to the retailer’s door.
PostPoint retailers process over 18 million transactions every year, including essential footfall driving services such as mobile phone top up, bill payment, waste management, tolling, parking and international calling cards.
Added to these services are exclusive An Post products such as postal products, stamps, TV licence renewal and One4all Gift Cards, as well as new innovative online payment products like Ukash and paysafecard.
Part of the An Post Group, PostPoint was established in 2000 and was the first company in Ireland to perform an electronic top up. Shortly after, PostPoint also became the first electronic services provider to develop BillPay in retail stores.
Now, PostPoint supplies electronic services to almost 2,400 retailers nationwide and works hand in hand with thousands of retailers in every town and every village across Ireland. By joining PostPoint retailers enjoy the support of a dedicated customer services team as well as an award winning sales support team on the road.
PostPoint works with all major retail brands including Spar, Centra, SuperValu, Tesco, Gala, Mace, Londis, Costcutter, Daybreak, Topaz and Applegreen.
If you would like more information about joining PostPoint, telephone 1890 20 42 20.
The cream that makes Christmas!
A must for everyone’s shopping list this and every Christmas is Avonmore Cream. Ireland’s favourite cream has a wide range of creams to suit every occasion over the festive season including Avonmore Freshly Whipped Cream, which is already whipped for added convenience, Avonmore Sour Cream for party dips or a traditional hot jacket potato, indulgent Double Cream for the perfect soup or pasta and new Avonmore Fresh Dessert Cream, a luxuriously thick cream which is ready to pour, perfect for Christmas pudding, mince pies and all your favourite Christmas treats.
Avonmore Fresh Dessert Cream is an extra thick cream and requires no additional whipping, providing consumers with added convenience during the busy festive occasion and is available in both a 250ml and 500ml re–sealable bottle.
Back by popular demand with a fresh new look, Baileys Whipped Cream in a 585ml pot combines the unique taste of Baileys Original Irish Cream Liquer and Avonmore Freshly Whipped Cream. Luxurious on top of a chocolate cake, in a latte, or with any dessert of your choice. Two great Irish products – one unforgettable taste.
Avonmore is the cream market leader with 60% branded cream share (Source: MAT August 2014). With such a wide range of cream products, Avonmore has a cream to suit every consumption occasion throughout this festive season and the brand believes it is a must stock item in stores. Avonmore Cream will have a heavyweight support plan in place comprising of radio and TV support, in-store sampling and activation, heavyweight digital and PR support
It’s beginning to look a lot like Christmas
From chestnuts roasting on an open fire to candles flickering on the mantelpiece and dining table, fire can create the perfect Christmas atmosphere in our homes. Bic Megalighter is an essential tool to get consumers’ homes party perfect over the festive season. This easy to use household lighter is the safe and reliable option for all festive fire lighting needs.
Not only is the Bic Megalighter important for Christmas but it is a vital tool for households, for lighting fires and candles to cookers and barbecues, for 12 months of the year, so the brand states it’s important to keep it stocked and visible from January to December.
Research has shown that nine out of 10 people ‘love’ the Bic Megalighter, primarily because of its safety features and ease of use. 89% said they would make a repeat purchase of the household lighter and 75% are likely to recommend it to others.*
The Christmas season is officially here and with it the demand for Bic Megalighter is about to soar so it’s important to have them on shelves. Bic Megalighter is available from your local Musgrave Marketplace, BWG Value Centre, Stonehouse and Budget Greeting Cards.
*(Source: Utility European Consumer Survey – 2012)
Unwrapping Christmas growth
Unwrap better sales this Christmas with Cadbury’s best-selling festive collection. Cadbury is the number one brand* at Christmas with a range perfect for all festive occasions. Kick off early sales for the season with Cadbury’s impulse range featuring the number one novelty*, Cadbury Dairy Milk Mousse Snowman, back after a phenomenal launch year with a new chocolate flavour.
Help consumers countdown to the season with the number one and two Cadbury Advent Calendars*. Plus don’t forget to fill your boots (or stockings) this Christmas with Cadbury stocking fillers including Cadbury Dairy Milk Winter Wonderland Block and the Cadbury Tubes range featuring the new Cadbury Bitsa Wispa Tube.
Finally, Christmas wouldn’t be Christmas without a Cadbury Selection Box, which the brand states is the number one Christmas staple in every household. Cadbury’s Selection Box range includes small, medium and large formats, including the Cadbury Stocking which now features an exciting addition, Cadbury Dairy Milk Marvellous Creations Jelly Popping Candy. The Cadbury Christmas range will be supported by heavyweight in-store and outdoor activation. Contact your Mondelez representative to unwrap growth this Christmas.
*(Source: Nielsen Scantrack: Total Christmas Value Sales 17 wks ending 29 Dec 2013)
Because taste matters
Carr’s, one of the oldest and most iconic cracker brands available today is renowned for its Table Water cracker, which first appeared in their original form in the late 19th Century. With their delicate crisp texture, Carr’s Table Water Crackers are still baked today using traditional brick ovens in the proud tradition established by Jonathan Dodgson Carr.
The brand advises retailers to be sure not to miss out on Carr’s Selection Box this Christmas, which hosts a collection of Carr’s finest quality biscuits. A must buy for the party season if consumers want to impress or for them to enjoy as they sit back and unwind with loved ones over the festive season.
Even bigger and better
It’s not Christmas without McVitie’s Victoria, the number one best-selling biscuit assortment in Ireland.*
McVitie’s Victoria, the nation’s favourite is getting a revamp in the form of a new box with a truly premium look and feel. Victoria is even bigger and better value this year with a 40% weight increase.
McVitie’s believes it will be unstoppable this Christmas, so advises retailers to ensure they’re stocked up.
*(Source: AC Nielsen Jan 2104)
A gourmet option
Connacht Gold has expanded its butter range by adding two new products this autumn – Connacht Gold Butter with Sea Salt and Cracked Pepper Butter.
Connacht Gold Butter with Sea Salt is rich gourmet butter combined with sea salt crystals for added flavour and crunch. The 250g butter is an attractive offer presented in hand-wrapped branded paper within a premium tray packaging format. It is suitable for baking and cooking – perfect for adding flavour to festive feasts and is particularly tasty smothered on hot potatoes or a crusty loaf.
Connacht Gold’s new Cracked Pepper Butter will accompany the existing, award-winning Connacht Gold Garlic & Herb Butter in the dairy cabinet in the same 100g stick format, expanding its flavoured butter range. This butter is perfect with meat, fish, vegetables, potatoes, pasta, breads and crackers for lots of flavour.
Both products are available from this month – just in time for the festive foodie season
‘Tis the season to be baking!
Now is the time to stock up on baking essentials from Dr. Oetker to ensure consumers have all they need to bake and decorate the perfect Christmas cake.
Dr. Oetker is the number one brand in baking aids and finishings* and has a complete range of products for consumers looking for even better baking this Christmas. When it comes to decorating a classic Christmas cake, the brand’s Ready to Roll Regal-Ice Icing and Marzipan set firmly and cut cleanly and easily for a premium finish. For those looking for a fool-proof option, Dr. Oetker’s Ready Rolled Icing and Marzipan are pre-rolled discs of icing and marzipan which can simply be smoothed over a Christmas cake for a perfect finish every time.
Modern twists on traditional desserts continue to be popular in homebaking and Dr. Oetker has no shortage of inspiration for bakers this year. Recipes like Snow Queen White Christmas Cake, Sugar & Spice Heart Cookies and Baked Chocolate Cheesecake are all featured in the brand’s free 14 page recipe booklet available in-store on Dr. Oetker display stands. These recipes show how festive decorating products such as Chocolate Silver and Gold Pearls, Shimmer Spray and new Premium 90% Extra Dark Chocolate can be used to create exciting, modern and tasty Christmas centrepiece desserts, party treats and gifts for friends and family.
This year Dr. Oetker is launching a new gift box that makes a perfect present or stocking filler for anyone in your life who loves to bake. The Dr. Oetker Decorating Kit is filled with pretty decorations like Giant Chocolate Stars, Sugar Butterflies, Lemon Meringue sprinkles and Ocean Pearls as well as a recipe booklet full of fun and easy bakes, and retails at MRRP €10.
Dr. Oetker’s Christmas range will be supported by PR activity, Facebook and Twitter campaigns and heavy investment in eye-catching Christmas in-store activity so make sure to stock up on Dr. Oetker baking products for an even better Christmas. For inspiring recipes and hints and tips, visit the brand at www.oetker.ie or follow it on www.facebook.com/droetkerbakingireland or @droetkerbaking on Twitter.
*(Source: Nielsen Scantrack: Latest 52 weeks Value Sales w/e 5 October 2014)
On top of everyone’s wish list!
Farmbake, the Irish owned and family run cake business, has unveiled a seasonal range of tasty Christmas cakes and treats that will be at the top of Christmas wish-lists this December.
The selection of six festive favourites, which include Luxury Christmas Slices, Mince Pies and a traditional Christmas Pudding, are perfect winter warmers that the whole family can enjoy. They are also an ideal treat to leave beside the fireplace for Santa on Christmas Eve.
The Farmbake Christmas range consists of: Farmbake Luxury Mince Pies – €2.49; Farmbake Luxury Christmas Slices – €2.99; Farmbake Christmas Pudding 1lb – €4.99; Farmbake Christmas Iced Cake – €4.99; Farmbake Christmas Fruit Cake – €4.99; Farmbake Christmas Oxford Lunch – €4.99.
The Farmbake range, which consists of 40 cake and treat options, is available in approximately 2,500 stores nationwide, including leading retailers such as Spar, Mace, Daybreak, Tesco, Londis, Gala and Costcutter.
For more details, check out www.farmbake.ie or find Farmbake on Facebook.
Sweet luxury
Gifting products and boxed chocolates are notoriously popular during the festive period as consumers like to treat themselves and their loved ones. Elizabeth Shaw states its luxurious chocolates are the perfect Christmas essentials for everyone.
Elizabeth Shaw has been creating premium chocolates since 1881 and never compromising on the quality of their ingredients. The company is proud of its rich heritage of creating chocolate that makes the texture and taste of all its products unforgettable.
The original and unique recipe with authentic ingredients make Mint Crisp the flagship of the Elizabeth Shaw range. Each chocolate is individually wrapped in a classy foil, lovingly arranged by hand in the iconic octagon shaped box. They’re perfect to share or as an indulgent treat. This range is available in three flavours (Dark Mint, Milk Mint and Amaretto Crisp). Another USP is that these chocolates are also suitable for coeliacs.
The recently launched Flutes range is an ideal token gift for work colleagues, or when going to a seasonal party. These are the perfect after dinner centrepiece for all Christmas tables or simply a great pack to share around with after-dinner coffee. The Flutes batons come in an inner serving box giving great presentation. They come in five flavours, mint, orange, cappuccino, amaretto and cocoa crunch.
Having cemented the number one position in the UK market with 18.7% value share* in the branded liqueur category, another great offering from Elizabeth Shaw is the original Famous Names Liqueurs. This premium collection contains the finest dark chocolates with some of the world’s most iconic liqueur brands. These are the perfect gift or after dinner treat and are one of the few boxes on shelf specifically targeted at the male audience this Christmas.
Agnes Chvojka, brand manager says: “I believe that innovation plays a key role in a category that is being influenced by identifiable trends, including a growth in demand for premium quality products. I’m delighted that Flanagan’s Foods are now representing this excellent brand and we look forward to building the Elizabeth Shaw brand on the island of Ireland.”
*(Source: Nielsen Scantrack MAT 18.01.14 and 12 WE 04.01.14, Kantar 16 WE 05.01.14)
Back by popular demand!
As the perfect stocking filler for a nation of ‘Crispmas’ lovers this December, innovative Keogh’s Farm is bringing back, by popular demand, the taste of the much loved Christmas dinner with its festive Roast Turkey and Secret Stuffing hand-cooked potato crisp.
We all like to indulge in Christmas dinner again and again and this festive season you can do so with each bag of Keogh’s Farm tasty and gluten free Roast Turkey and Secret Stuffing hand cooked potato crisps. The secret stuffing in these popular crisps is a closely guarded secret family recipe that has been handed down from generation to generation and uses only the finest ingredients grown in their farmhouse herb garden in North County Dublin.
“We were overwhelmed with the response to the launch and sell-out of our Roast Turkey and Secret Stuffing crisps in 2012. Having worked for many months perfecting the taste, we believe our family’s secret stuffing recipe, which has been handed down for generations, adds the perfect mix of herbs and spices to the traditional roast turkey flavour. We are delighted to be in a position to meet the demand from our customers and bring this limited edition festive flavour back for Christmas 2013.” Commented Tom Keogh, Keogh’s Farm
Keogh’s Farm is the only on-farm producers of hand cooked artisan potato crisps in Ireland and the only potato grower in the world which offers fresh potatoes and potato crisps from the same farm side by side in stores both around the country and around the world, including in popular American gourmet chain Dean & DeLuca.
Keogh’s Farm Roast Turkey and Secret Stuffing crisps will also feature the ever-popular ‘Spud Nav’ through which the consumer can trace their bag of crisps back to the field it came from, by entering the field name – which is printed on each bag into the ‘Spud Nav’ page on the Keoghs website, www.keoghs.ie.
Keogh’s Roast Turkey and Secret Stuffing crisps are now available in Dunnes Stores, Tesco, SuperValu and selected independent stores nationwide in large sharing bags for €2.49 and small impulse bags for €0.99.
For more information, visit www.facebook.com/keoghsfarm or follow Keogh’s Farm on Twitter – @keoghsfarm.
Celebrate with a touch of luxury
Chocolate at Christmas is a central part of celebrating the festive season whether gifting to loved ones or entertaining at home. For many years, Lindt chocolate has played an important part in the giving of gifts and treats at Christmas time. The Lindt Christmas range offers a wide variety of innovative recipes and designs to really enhance the Christmas experience, and this Christmas will be no exception. As well as all of the classic Christmas favourites such as Lindt’s much loves Lindt Bear, Lindt Santa’s and Lindt Reindeers, the classic Lindt Lindor range, has something for everyone.
Perfect stocking filler
The Lindt Bear is the perfect chocolate creation to sit snuggly in Christmas stockings, decorate Christmas tables, gift to friends, loved ones and, not forgetting, Kris Kringle’s.
With The Lindt Bear, the maîtres chocolatiers at Lindt have lovingly crafted a delightful symbol of love for Christmas. Made with the finest Lindt milk chocolate, dressed in luxurious gold foil and adorned with an adorable heart charm, the Lindt Bear is the perfect token to gift to loved ones this festive season – ‘Show a loved one you care with the Lindt Bear’ – The Lindt Bear is available in stores nationwide 100g RSP €3.99. Special offers will be available in leading retailers.
Bitesize delights
Another Lindt product much loved by Irish Chocolate fans is the Lindt Lindor collection. Filled with smooth melting chocolate, the Lindt Lindor truffles are bite size delights enrobed with a Lindt chocolate shell. The truffles come in a variety of flavours: Milk chocolate, White chocolate, Dark chocolate and Assorted, as well as limited edition flavours of Coconut, Stracciatella (cookies and cream) and Milk & White.
Lindt Lindor Milk, a true Christmas classic, comes in a variety of sizes including Lindor Milk 200g RSP €6.49 and Lindor Milk 337g RSP €9.49. Perfect for everyday, sharing, entertaining or gift giving, Lindt Lindor will help make a statement this Christmas. Lindt Lindor is available in all good retailers nationwide and on special offer in selected leading retailers.
For more information, visit www.facebook.com/lindtchocolateireland or follow@Lindt_IRL on Twitter.
Stuff your Christmas full of fun
Ireland’s number one selling breadcrumb and stuffing brand, Mr. Crumb believes it is a must have for your customers this Christmas. Mr. Crumb will be running an extensive consumer marketing campaign this Christmas on national radio and in magazines such as Easy Food, Woman’s Way etc, to support the category while the product will be in new eye-catching packaging.
Hand-made in Finea, Co. Westmeath, the multi award winning range includes Traditional Sage & Onion 225g, Garlic & Herb 225g, Lemon & Thyme 100g and Apple & Apricot 225g.
For Christmas, there will also be a limited edition Cranberry & Orange 225g Stuffing a tasty, rich stuffing made with natural ingredients including cranberries and orange zest sautéed in real Irish butter, blended with fresh breadcrumbs. These products are convenient for consumers, as they are pre-cooked and heat in their own tray, taking just 2 ½ minutes in the microwave or 15 minutes in the oven. 100g stuffings to serve one or two person households are also available.
Mr. Crumb Fresh Breadcrumbs are ideal for the consumer looking to make their own stuffing or Christmas pudding this festive season and come in both 200g and 400g packs.
The Mr. Crumb range has recently undergone a pack redesign for even better shelf stand-out, along with improving all their current recipes. The new packaging reflects the brand’s key strengths in delivering premium, quality products with excellent shelf impact at affordable price points.
Mr. Crumb products are currently stocked by Musgrave, Tesco, Dunnes Stores, BWG and ADM Londis.
Christmas sales taste better with Ferrero
Ferrero, the fastest growing company in total confectionery*, will be creating a compelling sales opportunity for retailers this Christmas. With three multimedia campaigns across its Ferrero Rocher, Ferrero Collection and Raffaello brands and the introduction of a range of new products, the business is spending a total of £7m, marking Ferrero’s biggest support plan to date to maximise awareness of the total portfolio.
The Ferrero business is enjoying a period of rapid growth in the UK and Ireland, with plans to drive this further through continued investment in its brands, backed by impactful in-store campaigns. Christmas is a key focus as it accounts for 39% of confectionery sales**.
Ferrero Rocher, worth £45.9m and growing at +9.5%***, is launching its biggest ever widespread seasonal initiative, reinforcing its taste credentials, modernity and relevance. The new creative is set to drive awareness and trial amongst potential shoppers featuring a tagline of, “Make your moments golden”. The campaign will also be supported with cinema advertising, video on demand, digital, press, experiential sampling and in-store media. The Ferrero Collection will also receive its own press and TV advertising campaign to reinforce the special gifting occasion.
Ferrero has identified a consumer demand for a premium tier of boxed chocolate assortments. A new premium assortment range, Ferrero Golden Gallery,is launching this September ahead of the Christmas gifting season. The luxurious box contains individually-wrapped chocolates. The new range will be available in a 22 pack and a45 pack.
Raffaello, currently worth £2.3m and growing at 59.6% value sales*, will receive its first ever standalone campaign this November. Setting out to resonate with 20-40 year-old females, it aims to drive further sales for retailers, by positioning Raffaello as an everyday premium treat, rather than purely an occasions-based gift. The campaign will be supported by significant sampling activity, as well as outdoor and digital.
A new versatile 150g box format will be available from the brand, containing individually wrapped Raffaello chocolates, whilst two new seasonal formats will also join the line-up this year. New Ferrero Rocher Star Tree Decorationand aRaffaello Star Tree Decoration (RRP £1.99) are sure to attract shoppers on the lookout for new and unique gifting solutions.
Ferrero states retailers who have used its displays during seasonal events have generated uplifts of up to +128%****.”
*(Source: Nielsen; MAT, total confectionery w.e. 19.07.14)
**(Source: Nielsen Scantrak, total chocolate confectionary. MAT to 19.07.14. Christmas = 17wks to 28.12.13)
***(Source: Nielsen Scantrack, Total Coverage, MAT to 05.07.14)
****(Source: Ferrero Independent Research, Value Sales in independent convenience stores, uplift measured vs. stores without Gold FSDU display, 03.12.12 until 04.01.13)
Seasonal surprises from Kinder
Kinder is also expanding its gifting range this Christmas into the growing selection pack market, with the introduction of new Kinder Mini Mix 79g (RRP £2.49). The array of Kinder delights which include; Kinder Surprise, Kinder Chocolate Medium Bar, Kinder Chocolate with Cereal and a Kinder Mini Figure, will bring in new shoppers to the all year round brand by expanding occasions and encouraging trial.
New Kinder Figures 15g will also be launched in a three pack (RRP £1.25) andsix pack (RRP £1.99). Kinder Kids performed exceptionally well during 2013 with double digit growth YoY (+42%*), boosting festive sales for retailers.
*(Source: BI Actuals, Combined Kinder Seasonal Christmas Portfolio – data taken 02.01.2014)
A blooming good Christmas
Annabelle Edwards (4) from Swords, Co Dublin and Tom Summerville, general manager, Uniplumo. Pic: Marc O’Sullivan
SuperValu has announced that it expects to sell 125,000 Irish poinsettias this Christmas. SuperValu will stock 100% Bord Bia quality assured Irish grown poinsettias supplied by Dublin based grower Uniplumo.
Now in its 18th year, Uniplumo’s partnership with SuperValu has led the grower to increase the number of poinsettias grown by 25% over the past three years to meet customer demand. Uniplumo are specialist growers in the Irish horticulture market, operating from seven acres of heated glass houses near Swords, County Dublin. The company employs over 40 staff.
Commenting on the announcement, Martin Kelleher, managing director, SuperValu, said: “As the number one supporter of Irish suppliers, our long-standing partnership with Uniplumo enables us to bring locally produced poinsettias of the highest quality to SuperValu customers all over the country. Our relationship with Uniplumo has helped the company to continue to grow in order to meet customer demand for the extremely popular poinsettia. SuperValu works with more local Irish suppliers like Uniplumo than any other retailer in the country. By shopping with SuperValu, customers are helping to ensure that up to three times more money stays in the local economy compared to international supermarkets.”
Tom Summerville, general manager, Uniplumo, added: “The announcement by SuperValu of an even larger order this year is a very welcome one for Uniplumo, helping us to sustain over 40 local jobs, and we look forward to continuing our relationship with the retailer long into the future.”
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