Centra sponsors TV3 Emmerdale
Centra's own brand has become the first ever private label range to sponsor a programme on Irish television.
Print17 February 2010
Centra announced its own brand range will be the new sponsor of Emmerdale on TV3 and, as a result, becomes the first ever own brand range to sponsor a programme on Irish television. The sponsorship began in early February, with a three year rolling contract, worth €400,000 annually.
Commenting on the announcement, Ray Kelly, marketing director of Centra said, “This sponsorship will allow Centra to communicate the fantastic choice and value which own brand offers to the Irish consumer and bring to life the depth of the range. There are over 790 products available across all household categories, with many sourced from Irish suppliers”.
According to Pat Kiely, commercial director TV3, “We are delighted to have Centra on board as sponsors of our anchor, primetime show. Emmerdale is consistently one of TV3’s highest rating programmes”.
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