Centra sales up 3% to record €1.59 billion in 2016

Ian Allen, Centra Sales Director, Donal O'Mahony, Centra Sales Manager and Martin Kelleher, CEO pictured at the Centra Retailers conference in Killarney on Monday, 6 February 2017. (Photo Don MacMonagle)

Convenience retailer to add 460 jobs to store network and open 20 new stores in 2017



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6 February 2017

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Centra has recorded sales of €1.59 billion in 2016, a 3% increase on the previous year’s performance.

The symbol group will build on this momentum in 2017 with plans to open 20 new stores, adding a total of 460 new jobs to the Centra network as part of a €20 million investment.

In a statement, Centra said its continued growth was driven by the implementation of the ‘Live Every Day’ programme. Through this, Centra says it is redefining convenience in response to changing consumer shopping habits, with the introduction of healthier convenient food ranges and new in-store experiences providing shoppers with extensive choice and a leading food offering.

The demand for healthy alternatives has so far seen Centra increase sales of salad boxes by 80%. The retailer also recorded 46% rise in sales of raspberries, strawberries and blueberries, and a 22% increase in water sales. By reducing shelf space for carbonates and promoting healthier alternatives instead, Centra sales of water have grown by over five times that of carbonates in the last year alone.

Martin Kelleher, managing director of Centra, said the symbol group’s 2016 performance: “underlines our position as the market leader in Irish convenience retail”.

Kelleher added that the result was a testament to Centra’s retail model, whereby Centra stores are independently owned and operated by 450 local retailers across Ireland. “Our committed retailers are the driving force behind the brand’s continued growth,” he said.

“As part of our strategy to redefine convenience, we have already invested €10 million in the introduction of a radical new Centra in-store experience,” Kelleher added. “In 2017 we will continue to invest heavily to maintain our position as the leader in healthy convenience, refurbishing over 100 stores, adding 20 new stores to the Centra network and creating 460 new jobs as a result.”

The innovative ‘Live Every Day’ store look and feel has received international acclaim, with the convenience brand winning Gold at the A.R.E (Association for Retail Environments) Design Awards in Las Vegas – Centra clinched gold alongside other world-renowned brands such as Chanel, Louis Vuitton, Lego and Under Armour.

As well as radically evolving the in-store look and feel, Centra ranges are also undergoing a major transformation with the introduction of new healthier bakery ranges, a gourmet deli as well as an innovative coffee offering, Frank and Honest. The success of Frank and Honest is underlined by growth in Centra’s hot beverages sales of over €5 million in 2016.




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