Centra raises three quarters of a million euro for Breast Cancer Support

Maighread Cremin, Centra and Jeanette Prunty; Breast Cancer survivor

Centra smashes original target of €400,000 to raise €752,100 for Irish Cancer Society


Brand Central

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11 March 2015

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Centra has helped raise three quarters of a million euro (€752,100) for the Irish Cancer Society’s Action Breast Cancer programme. Centra smashed its original target of €400,000 with a campaign that saw communities pounding the pavements, donning pink vests and ‘painting it pink’ for a disease that affects over 2,800 women in Ireland every year.

Breast cancer survivor Jeanette Prunty (39) joined Maighread Cremin from Centra and Susie Cunningham from the Irish Cancer Society to announce the staggering amount raised and mum of two, Jeanette, said, “I was diagnosed with triple negative breast cancer in 2010. Luckily I got it early and am back at work now and living a normal life. Fundraising like this helps women like me all over the country and I encourage everyone to get involved with the Irish Cancer Society this year so we can raise even more money for such an important cause.”

Over 250 Centra retailers rallied their local towns and villages to come together for Centra’s ‘Let’s Walk’ initiative raising over €215,000 in total. Over 7,500 participants collectively walked through villages, towns and cities around Ireland to help drive awareness of breast cancer and raise badly needed funds.

As well as the walks, Centra sold nearly 44,000 of their limited edition pink reflective vests and1,100 of its special rose gift boxes raising an additional €74,200.

Money raised by Centra has gone directly to the Irish Cancer Society’s Action Breast Cancer programme. The Society is Ireland’s leading provider of breast cancer information and support, reaching over 25,000 women concerned about breast cancer and breast health every year.

The remaining funds (€445,800) were raised through the Irish Cancer Society’s ‘Paint it Pink’ campaign, which Centra supports; where people were encouraged to turn something pink for the charity, whether it was their nails, hair, car or dog. Money was also generated in Centra stores through collection units (€17,100).

This is the fifth year that Centra has supported the Irish Cancer Society’s Action Breast Cancer programme, with the campaign having raised over €2 million to date.



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