Celebrate National Fish Week with Donegal Catch

Thousands of households are enjoying frozen fish at mealtimes


Brand Central

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8 February 2021

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Ahead of National Fish Week, which runs from 15 to 21 February, Donegal Catch is encouraging Irish households to eat more fish by sharing a number of easy and tasty recipes.

From the finest Atlantic Salmon Fillets to King Prawns, or family favourites Fish Fingers and Breaded Cod, the Donegal Catch frozen fish range is versatile, easy to prepare, naturally high in protein and full of vitamins.

Working closely with fish suppliers to bring great tasting fish and supporting responsible fishing practices, the Donegal Catch frozen range is fully traceable back to the boat. For Irish haddock, whiting and hake, Donegal Catch are engaging in a Bord Iascaigh Mhara (BIM) backed Fishery Improvement Project (FIP), which focuses on improving the sustainability of these Irish fisheries. Donegal Catch procure haddock, whiting and hake from a number of Irish co-ops and fishermen who are part of the Fishery Improvement Project.

According to a recent Kantar report, last year an additional 24,000 Irish households shopped for frozen fish, totalling a value of €10.5 million to the frozen fish category. Irish consumers are recognising the health benefits of consuming more fish as its low-fat, a good source of protein and vitamins in particular omega-3 fats. Easy to prepare and helping to reduce food waste, frozen fish such as Donegal Catch is the perfect option for a busy household.

Donegal Catch has been bringing fish to Irish tables for over 30 years. Some of the newest and favourite products in the Donegal Catch range, available in supermarkets nationwide, include;

Donegal Catch Breaded Cod – RRP – €5.50 X 4 Fillets – A mild flavoured fish with chunky flakes, Donegal Catch Breaded Cod is naturally high in protein and free from artificial colours, preservatives and flavours. Lightly coated in a scrumptious signature crumb or batter making them ready to be enjoyed by all the family, conveniently prepared. Just pop them in the oven from frozen to deliver a tasty meal.

Donegal Catch Atlantic Salmon – RRP – €11.99 X 4 Fillets- For fish lovers who prefer natural or un-coated fish fillets, these Atlantic fillets are fresh frozen, prepared, filleted, and deboned. Cooked from frozen, so no need to defrost, known as the ‘King of Fish’ Atlantic salmon is naturally high in protein, omega 3, vitamins B12 and D.

Donegal Catch Cider Haddock – RRP – €5.00 X 2 Fillets – Have a tasty, gastro-inspired treat with the new award-winning Irish Pale Ale and Craft Cider Donegal Catch range. Made with premium cod and Irish haddock fillets, coated using a signature batter from the Armagh Cider Company, these are the perfect Friday night treat.

Donegal Catch Omega 3 Fish Fingers – RRP – €3.00 – Whether it is a hectic tea-time dinner or a yummy fish finger sandwich, Donegal Catch has a range of healthy and nutritious fish fingers to suit all ages. Made with 100% fish fillet, wrapped in a crispy golden crumb and are a great way to introduce fish to the family that are high in omega 3, A source of protein and vitamin B12.

For recipe ideas, visit: www.donegalcatch.ie



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