Cassidy Wines to distribute complete Gallo portfolio
Cassidy Wines announced last month it has taken over the distribution of Gallo Family Wines' entire portfolio, including the Redwood Creek range
11 September 2009
Cassidy Wines has taken over the distribution of the entire Gallo portfolio, from 19 August, including the Turning Leaf, Gallo Family Vineyards and Redwood Creek ranges.
In addition, Cassidy Wines has already been distributing Gallo’s Rancho Zabaco and Carlo Rossi for the past five years. One of the best-known names in the wine world Gallo is also one of the top selling Californian brands on the Irish market.
Neil Cassidy, managing director, commented that he is pleased to be adding the range to the portfolio: “With our comprehensive delivery, distribution and sales network and diverse customer base, Cassidy Wines is perfectly placed to build the brand even further and deliver sustained growth.”
Ian Thomas from Gallo commented: “This new partnership with Cassidy will help us grow the New World wine offering in Ireland and offer the Irish wine lover great quality wine at a great value price. Both Gallo and Cassidy are focused on building brands and this new partnership reinforces Gallo’s commitment to the Irish market and is a strong investment in the future.”
As part of the new distribution agreement Cassidy Wines has appointed a brand manager to coordinate and manage the Gallo portfolio. Colin Clarke joins Cassidy Wines in the newly created position from Allied Drinks where he worked for three years as national accounts manager.