Cadbury advertisers score a hat trick
Cadbury's third creative is already the number one viral online, following the success of 'Gorrilla' and 'Airport Trucks'
9 February 2009 | 0
Cadbury has done it again with the launch of yet another hugely successful campaign. Only five days after ‘Eyebrows’ hit television screens for the first time it was the most viewed viral ad globally, attracting over 1.6 million hits on the web by lunchtime the day after launching.
The dancing eyebrows is the latest of three extraordinarily popular creatives from Glass and a Half Full Productions, following on from the now famous drumming gorilla, featuring Phil Collins ‘In the air tonight’/Bonnie Tyler ‘Total eclipse of the heart’ and the ‘Airport Trucks’, which featured the Queen track ‘Don’t stop me now.’
Phil Rumbol, marketing director for Cadbury comments: “Eyebrows marks our third original production following Gorilla and Airport Trucks and we’re confident it will prove just as popular and raise as many smiles, but lots more eyebrows.”