BWG Foods launches bespoke branded tea station ‘The Local Tea Company’

Innovative self-serve tea station will initially be available in Mulroy’s Londis in Castlebar, Co. Mayo on a trial basis

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BWG Foods, owners and operators of the Londis brand in Ireland, has revealed a new innovative branded self-serve tea station.

The in-store Local Tea Company has been designed in response to growing consumer demand and allows retailers to differentiate their hot beverages offering, especially within the speciality teas category.

Consumer demand for herbal teas with health benefits is constantly growing and with health and wellbeing high on most people’s agenda, tea drinkers will now have a dedicated offering to meet their needs.

Initially available in Mulroy’s Londis in Castlebar, Co. Mayo on a trial basis, it is anticipated that The Local Tea Company will be rolled out across the wider BWG Foods’ estate in due course, providing customers with plenty of options to help make the perfect personalised cup of tea.

The Local Tea Company will stock a speciality range to include the top tea flavours from around the world to complement traditional Irish tea such as Barry’s, Lyons and Bewley’s. Everyone likes to ‘make their brew their own way’ and with a range of herbal alternatives includes rooibos, peppermint, teas, fruit infusions and green tea also available, the Local Tea Company is confident it can cater to all tastes.

Orla Jordan, head of food & beverage innovation with BWG Foods, said there is great excitement surrounding the new initiative.

“At BWG Foods we have a constant focus on innovation to meet changing consumer needs,” Jordan said. “The Local Tea Company is our bespoke response to the growing demand for Tea Drinkers to have a dedicated offering to meet their needs. We are confident our offering will prove to be very popular with customers, and is already doing so in Mulroy’s Londis in Castlebar.”

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