Buymie airs first TV advertisement 

New TV campaign directed by Dublin based Rising Star Emma Smith



3 May 2022 | 0

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Same-day grocery delivery provider, Buymie has launched its first national TV advertisement titled ‘We shop like you do’.

The TV advertisement aired nationwide on RTE on Monday, 2 May with out-of-home advertising in Dublin, Cork, Limerick and Galway appearing on buses, bus stops and radio since 25 April.

The campaign highlights the care and attention Buymie personal shoppers take to meet customers’ personal preferences and requests, ensuring the best substitutions and highest quality fresh products are picked and delivered from Dunnes Stores and Lidl – ‘just like you would’.

“This is such an exciting milestone for the business,” said CEO and co-founder of Buymie, Devan Hughes. “From my early days out delivering every buymie order,  it is really incredible to see how far our brand has come and the scale of our activities today.”

“The ad campaign “We shop like you do” was inspired from feedback from happy customers and also from our own childhoods,” added Buymie CMO, Maria Bullen.

“All of us on the team were taught from ‘knee high’ what great produce looks, feels and smells like from our mams, our dads, our grannies and our grandads,” she added. “We can hear them telling us to ‘check the eggs aren’t broken, reach for the milk from the back of the fridge!’. That’s exactly how our personal shoppers are selected and trained to shop. In the app you can add in special requests for the shoppers so they can shop just like you, and also call you about any substitutes.”

The TV advertisement was created by The Cafe Agency, and directed by National Film School graduate, Emma Smith, who directed and co-wrote ‘Starry Night’, which premiered at Galway Film Fleadh 2019, and has since travelled around the world picking up awards such as Best Irish Short at Indie Cork Film Festival, Best Student Short at Kerry International Film Festival and Best Undergrad drama at the Royal Television Society Awards ROI and the UK.

The advertisement was produced by Dublin-based production company Bottle.

Buymie’s big basket, same-day grocery delivery service is now available to over 2 million households across Dublin, Limerick, Cork and Galway and Leeds and Bristol in the UK. What’s more, the service has now been used by one in eight households across Dublin.

To access the personal grocery shopping service, users can download the Buymie app from the Apple iOS app store, or from the Google Play store onto a mobile device.



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