Buying local drives ‘multiplier’ effect
From left: Tara McCarthy, Director Food and Beveraes Division at Bord Bia, with Claire Dalton, Dungarvan Brewing Company and Loretta Kiernan of The Foods of Athnry at Bord Bia's recent Small Business Open Day.
Buying local drives the ‘multiplier’ effect when €1 spent on a local business leads to 45 cent being re-invested locally as opposed to a 15 cent return from corporate business.
Print27 August 2012
This was pointed out by Ray Kelly, Marketing Director of Musgrave Retail Partners, at the recent SFA conference.
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