Bulmers tunes into Summer’s good times

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Bulmers has tuned into the music scene by launching a new on-pack promotional campaign for Summer.



15 July 2013

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Tunes, which features on Bulmers Pint Bottles, is an interactive promotion that sees Bulmers handing over almost 1,000,000 tracks to music-loving customers right across the country.

With every purchase of a coded Bulmers Pint Bottle, Original or Light, customers can enter for the chance to win through downloading the Bulmers deCider app, scanning the label or by free-texting the unique code on the back of the bottle. 
Thousands of winners will each receive 10 download tracks and Bulmers has ‘hidden’ two ‘money-can’t-buy’ items in the prize vault for real music aficionados.

Heidi McCaughey of Bulmers said, “Rewarding consumers and putting them in a good mood underpins all of Bulmers’ promotional activity and Tunes is our latest music initiative that we think is spot-on for Summer. “Our consumer insight is that music is a good mood catalyst so the goal was to create lots of good times and thousands of winners which would also complement our Forbidden Fruit Festival sponsorship.  

Tunes’ winners are notified instantly and redemption couldn’t be easier.  The promotion, part of Bulmers’ new brand proposition that celebrates the here and now, #nowisagoodtime, will run to 31st July.



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