Bulmers Light runs Ireland’s biggest lenticular campaign

Eamonn McKay, Print & Display, Anne Hogan, Bulmers Light brand manager, and Clare Connolly, Young Euro RSCG

The biggest six-sheet lenticular campaign ever to run in Ireland, Bulmers Light adverts appeared at 150 sites for two weeks in November.

Print

Print

Brand Central

The Bulmers Light lenticular campaign, which was wholly Irish-produced and featured the ‘Facts of Light,’ was the biggest adshel six-sheet lenticular campaign ever to run in Ireland. Designed by Young Euro RSGCG and researched, developed and printed by Print & Display, the campaign ran at 150 sites for two weeks in November.

Anne Hogan, brand manager, Bulmers Light commented: “The new Bulmers Light lenticular campaign gives a sense of motion and depth to the outdoor creative, making it a fresh and more innovative outdoor approach. We are delighted to be running the biggest campaign of this kind which provides impact, stand-out and differentiation.”

Related Articles

Glendalough Distillery launches ‘Winter of Whiskey’ campaign and expands premium portfolio →

Vista Foods appoints Helen Kenny as its new MD →

Nearby Ireland is back for the ‘Did you getters’ this Christmas     →

Green Isle releases two new festive favourites for Christmas →