Bulmers Light runs Ireland’s biggest lenticular campaign

Eamonn McKay, Print & Display, Anne Hogan, Bulmers Light brand manager, and Clare Connolly, Young Euro RSCG

The biggest six-sheet lenticular campaign ever to run in Ireland, Bulmers Light adverts appeared at 150 sites for two weeks in November.

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Brand Central

The Bulmers Light lenticular campaign, which was wholly Irish-produced and featured the ‘Facts of Light,’ was the biggest adshel six-sheet lenticular campaign ever to run in Ireland. Designed by Young Euro RSGCG and researched, developed and printed by Print & Display, the campaign ran at 150 sites for two weeks in November.

Anne Hogan, brand manager, Bulmers Light commented: “The new Bulmers Light lenticular campaign gives a sense of motion and depth to the outdoor creative, making it a fresh and more innovative outdoor approach. We are delighted to be running the biggest campaign of this kind which provides impact, stand-out and differentiation.”

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