Breakfast reduces snacking and improves diets
Irish Breakfast Cereal Association (IBEC) releases statistics showing startling level of obesity among Irish children
19 April 2011
21% of girls and 15% of boys in Ireland are overweight according to information released by the Irish Breakfast Cereal Association (IBCA) at the launch of “Back to Breakfast Week” in Dublin on 21 March.
Speaking at the launch Margot Brennan, Irish Nutrition and Dieticians Institute said: “We know that younger kids are eating breakfast but this is not necessarily continuing through to the teenage years where there is less parental control and where we know ‘skipping’ meals is an issue, I would encourage all parents to pester their teenagers to make sure they are getting breakfast before they go out the door in the morning, otherwise they are ‘running on empty’, which will hamper their performance through the rest of the day.”
Broadcaster Miriam O’Callaghan was chairing the event and admitted to pestering her own children. “Many working people find it hard to make sure that their children eat breakfast, but I confess I do nag and I do run after my children to make sure that they eat breakfast before they leave the house in the morning. I don’t always succeed but I’ll keep trying!” she said.