Brands standing out online with GS1 SmartSearch
The non-stop evolution of retail technology sees new products on the market for retailers and consumers alike.
Print12 October 2016
Digital is changing every level of the retail landscape, including the way products are sold. Consumers are researching more, and buying products off the web. An impressive 63% of Irish people made online purchases during 2015.
The challenge for brand owners is to ensure that consumers can find relevant and accurate information about their products online. Retailers are battling for rankings on search engines in order to attract the attention of their customers.
GS1 SmartSearch makes it easier for search engines to find products online, and to deliver more detailed and relevant search results to consumers. Brand owners and retailers can attach a variety of product information to their websites using the GS1 SmartSearch standard. These data tags are invisible to website visitors, but easily readable by search engines. They can include information such as price, allergens, availability in stores and more.
This allows search engines to give more relevant, accurate and detailed information to consumers.
Brands using the GS1 SmartSearch standard have experienced a gain of three positions in search engine results, and a resulting 30% increase in web traffic.
To learn more about the benefits of GS1 SmartSearch, visit the website at GS1ie.org.
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