Brand opportunities: Category features in upcoming December issue
Print7 December 2022
Our final issue of the year is well underway and will take a look back at the momentous year that was 2022, with all the varied ups and downs that entailed for the retail trade.
We also have a number of brand opportunities available for the following category features below. If you believe you have a fitting product that makes the mark and which you would like to be included, please contact either Ian Mulvaney at ian.mulvaney@mediateam or Mark Morgan at mark.morgan@mediateam.ie.
Available category features include:
Weight Management
After enjoying the indulgence of the festive season, the new year is the perfect time for consumers to hit the reset button on their health and fitness regimes. Data shows there is ample demand for healthier products among Irish consumers today. Mintel data from 2021 found that six out of 10 consumers from the island of Ireland believe there should be more natural products in the marketplace, while more than half of ROI consumers said ’sugar content’ is their biggest concern when shopping. What’s more, research from Bord Bia on the dietary lifestyles of over 18,000 people across nine countries, including Ireland, highlighted that consumers are taking a more balanced approach to their diets and are purchasing more conscientiously than ever before. Retailers nationwide have been proactive in catering to this demand, and healthy snacking is easier and more affordable now than ever before. Check out next month’s magazine to find out how to use your shelf space to best serve the customers keen to stick to their ‘new year new me’ promises.
Fruit Juice & Smoothies
Irish consumers know that adding more fresh fruit and vegetables to their diets is one of the keys to living a healthier life. That’s why juices and smoothies – tasty, convenient, and packed full of goodness – are so popular. Growing health awareness among consumers was exacerbated by the pandemic, driving up demand for different juice products at varying rates. As health and wellness trends dominated consumer behaviour, a significant focus was placed on the importance of nutritional properties, as well as organic and functional qualities of juice. This is according to a report from Euromonitor Ireland, which found that not from concentrate 100% juice outperforms the category average thanks to demand for its immune-boosting properties. The report added that demand for fortified juice has continued to grow as immune system support and energy levels become fundamental concerns among consumers. Next month, ShelfLife will bring you a full analysis of the latest consumer trends, innovations and bestsellers impacting the category.
Best of the Year
As we near the end of another year, ShelfLife will once again take a look at some of the favourite products of 2022 across a range of segments. Whether they are new innovations or essential icons, we will celebrate their unique positions and offerings in the Irish market. Of course, 2022 was not without its challenges, and many of the products that consumers gravitated towards this year reflect the impact of grocery price inflation. Despite this, we’ve still seen many brands achieve impressive sales results, and generate ample excitement and renewed interest in their respective categories. To find out which products made their mark, check out next month’s issue of ShelfLife magazine.
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