BPM stresses importance of offering apps to customers
95% of smartphone users have used a mobile phone to search for local information and 61% have gone on to contact the business concerned.
16 October 2013
59% visit the location and 90% of these people act within 24 hours.
These were among the findings in a survey entitled Google Understanding Smartphone Users which was shared with delegates to the Irish Pubs Global conference by Robbie Ward of BPM Media recently. BPM supplies in-house music and video systems that compliment and enhance a pub’s atmosphere.
Robbie stressed the importance of keeping ahead of the curve on social media and making use of the latest it has to offer.
He cited Duffy’s pub as a case in point. The Malahide outlet had experienced some 1,200 downloads of its app to date and on sending out a free pint promotion during a match to 150 customers had got 45 responses recently.
In the case of Copper Face Jacks, there had been 18,000 downloads for its app which also offered 100 free ‘guest-list’ places every night.
“That list is full all the time,” he told the conference.
The nightclub also enjoyed 220 facebook interactions every day.
Interestingly, over 60% of respondents sought the price deal tab on an app for a pub.