BPM stresses importance of offering apps to customers

BPM's Robbie Walsh stressed the importance of keeping ahead of the curve on social media and making use of the latest it has to offer.
BPM's Robbie Walsh stressed the importance of keeping ahead of the curve on social media and making use of the latest it has to offer.

95% of smartphone users have used a mobile phone to search for local information and 61% have gone on to contact the business concerned.

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Off-trade

16 October 2013

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59% visit the location and 90% of these people act within 24 hours.

These were among the findings in a survey entitled Google Understanding Smartphone Users which was shared with delegates to the Irish Pubs Global conference by Robbie Ward of BPM Media recently. BPM supplies in-house music and video systems that compliment and enhance a pub’s atmosphere.

Robbie stressed the importance of keeping ahead of the curve on social media and making use of the latest it has to offer.
He cited Duffy’s pub as a case in point. The Malahide outlet had experienced some 1,200 downloads of its app to date and on sending out a free pint promotion during a match to 150 customers had got 45 responses recently.

In the case of Copper Face Jacks, there had been 18,000 downloads for its app which also offered 100 free ‘guest-list’ places every night.

“That list is full all the time,” he told the conference.

The nightclub also enjoyed 220 facebook interactions every day.

Interestingly, over 60% of respondents sought the price deal tab on an app for a pub.

BPM's Robbie Walsh stressed the importance of keeping ahead of the curve on social media and making use of the latest it has to offer.

BPM’s Robbie Walsh stressed the importance of keeping ahead of the curve on social media and making use of the latest it has to offer.

 

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