Bord Bia forecasts Irish foodservice market to return to pre-pandemic levels by end of 2022
Prolonged lockdown results in slower than anticipated recovery, but Irish Foodservice Market to emerge and grow again in 2021 and beyond
22 June 2021 | 0
According to a new report launched by Bord Bia, the Irish foodservice market – including restaurants, hotel food and beverage, pubs, office catering and other segments that provide food away from home – will grow by 11% on last year to reach almost €5 billion by year end, with an additional 56% (€2.8 billion) growth predicted for 2022.
Last year, following eight years of consecutive growth, the foodservice market fell by a stark 47% (from €8.5 billion to €4.5 billion) and Bord Bia believes it will be the end of 2022 before the majority of the industry could return to close to the pre-pandemic levels of trade.
Previous Bord Bia reporting on the impact of Covid-19 provided preliminary forecasts for the Irish foodservice industry’s recovery in 2021, but the ongoing restrictions have been more longstanding and impactful than originally estimated.
In response to the ongoing impact of Covid-19 on Ireland’s foodservice industry and the knock-on effect on Irish food and drink producers, Bord Bia has published revised outlooks and a new report charting growth forecasts for the remainder of 2021 and into 2022, as the industry moves towards a full reopening from early July onwards.
The ‘Outlook on the Irish Foodservice Industry Post-Pandemic’ report, co-authored by global foodservice research specialists Technomic, has been developed to equip the industry, and Irish food and drink suppliers servicing this market, with up to date data and insights as they plan for the period ahead and includes key trends and recommendations for businesses across the sector.
“Our end of year Market Insights report published in November 2020 documented the huge hit that the industry had taken as a result of Covid-19,” said Maureen Gahan, foodservice specialist, Bord Bia and report co-author.
“At that stage we estimated that even in a worst case scenario, 2021 would see growth rates of 16%, however we had not anticipated the length nor depth of the lockdown that was to follow. This has resulted in a lowering of the overall expectation for growth in 2021 to 11%, lower than the “worst case” scenario” laid out late last year.
“That being said, foodservice in Ireland has displayed resilience in the face of the most prolonged shutdown in modern memory,” Gahan added.
“The industry has shown adaptability, perseverance and tenacity to survive, and with the assumption that the worst part of the crisis has passed, will begin to emerge and grow again in 2021 and beyond. We are forecasting a strong second half to 2021 as the vaccine roll-out continues at pace, coupled with pent up demand and consumer savings and we remain confident on the longer-term viability and resurgence of the industry.”
In the face of this outlook, the latest Bord Bia report outlines trends and recommendations for businesses as they forward plan and adapt their positioning, products and services including:
- Taste will continue to be the most important driver for consumers, and crave-ability should be a focus for product innovation and menu design
- Continued elevated growth in off-premise — even as dine-in reopens there will be a need for offerings that can easily transition from on-premise to off-premise occasions and provide a great experience.
- Need for skilled labour — this was a concern pre Covid-19, now further exacerbated due to job uncertainty experienced by many during the pandemic. Labour saving solutions will continue to be sought after by foodservice operators
- Safety — including items that offer a lower touch/contactless experience will continue to be important. Technology developed now will remain, and new products will evolve accordingly