Bord Bia appoints new chief executive officer 

Jim O'Toole, Bord Bia

New CEO Jim O'Toole is scheduled to take up the position on 1 November



2 August 2022

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Irish food board, Bord Bia, has appointed Jim O’Toole as its new chief executive officer (CEO).

The organisation’s board appointed O’Toole following an open and competitive recruitment process and he is scheduled to take up the position on 1 November.

He is currently CEO of Bord Iascaigh Mhara (BIM), Ireland’s seafood development agency and is highly experienced in global food marketing, sustainability development and change leadership.

“On behalf of the board I’m delighted to announce the appointment of Jim O’Toole as CEO of Bord Bia,” said chairman of Bord Bia, Dan MacSweeney.

“We welcome Jim to Bord Bia and the knowledge, experience and insight he brings to the role and to the organisation,” he continued. “His considerable experience in the agrifood sector, depth of international experience and strong corporate, strategic and operational expertise makes him an ideal leader to deliver strategic transformation, building on the great work of his predecessors and the rest of the Bord Bia team.”

He also extended “sincere gratitude” on behalf of the board to interim CEO Michael Murphy for the “commitment and dedication” he demonstrated.

“I know Jim will be a success as the new CEO of An Bord Bia,” added Charlie McConalogue, Minister for Agriculture, Food and the Marine.

“Jim brings a wealth of knowledge, experience and strategic understanding of our agri-food sector,” he said. “I have worked closely with Jim in his current role as CEO of BIM, and he will be an excellent CEO for Bord Bia. This is a very exciting time for our agri-food industry and Jim will lead a very talented team during one of the most defining periods for our sector.”

“I particularly thank Michael Murphy, who will continue to lead Bord Bia as interim CEO until November,” Minister McConalogue added. “Along with Minister of State Martin Heydon, I look forward to leading a major agri-food trade mission to key Asian markets (Japan, Singapore and Vietnam) with Bord Bia and my Department, starting at the end of August.”

Minister of State Martin Heydon who has responsibility for new market development, and Minister of State Senator Pippa Hackett also both welcomed the appointment.

It is anticipated that Jim O’Toole will join Bord Bia in November when Michael Murphy will return to his position as director of organisation and industry talent. 

“I am deeply honoured to be appointed as Bord Bia’s CEO and I look forward to working with the Board and the talented team in Bord Bia to implement the recently published strategy,” Jim O’Toole said.

“I have been most fortunate to have previously spent over 20 years in Bord Bia and more recently have had the privilege of being the CEO of Bord Iascaigh Mhara for over five years. I sincerely wish my BIM colleagues the best for the future and look forward to continuing the close collaboration between the two agencies.”




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