Bord Bia and DCU Business School launch new innovation programme

Bord Bia’s organisation and industry talent director, Michal Murphy and executive dean of DCU Business School Professor Anne Sinnott, pictured with James MacDonald and Keeva Farrelly of DCU Business School

Calling ambitious innovators who want to shape the future of the Irish food and drink industry



25 February 2020 | 0

Bord Bia and DCU Business School have developed a new programme designed to enhance the innovation capabilities within the Irish food, drink and horticultural sector. As part of the Bord Bia Talent Academy, the MSc Innovation & Insights programme will promote consumer-focused innovation and new product development within Ireland’s largest indigenous industry.

The 18 month fully funded scholarship programme will combine academic learning with an industry placement, allowing participants to undertake hands-on innovation projects with leading Irish and international food and drink organisations. The academic component of the programme will focus on innovation strategy, design thinking, consumer insights, global brand strategy and consumer research. Participants will directly apply learnings from these modules throughout their placements within the food and drink sector.

Executive dean of DCU Business School, professor Anne Sinnott said the university was delighted to have been selected by Bord Bia to lead the “world-class innovation programme”.

“There are few companies where innovation is not right at the top of the corporate agenda,” Sinnott added, “and this is even more evident in the food and beverage industries where the threat of Brexit and intense competition make innovation the number one priority.” 

Call for applications

The programme is currently seeking applications from individuals with a passion for innovation and an ambition to develop a career within the Irish food, drink and horticulture industry. Supported by Bord Bia and industry, successful participants will receive a full scholarship and a tax free bursary of €20,000 per annum.

Individuals interested in applying can find out more information at The closing date for applications is 15 May 2020 and programmes will start in September 2020.

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