Birds Eye launches new masterbrand campaign

Birds Eye Life Well Fed

Backed by through-the-line investment, ‘That’s a Recipe for a Life Well Fed’ spans TV, BVOD, social, out-of-home, and in-store activations

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Brand Central

Read More: Birds Eye Frozen foods Nomad Foods

Birds Eye, Ireland’s leading frozen food brand, has recently launched its new masterbrand campaign: ‘That’s a Recipe for a Life Well Fed’.

Created by Havas London, the multi-channel initiative is part of a broader pan-European strategy from Birds Eye’s parent company, Nomad Foods, Europe’s leading frozen food business.

‘Playful and relatable recipes’

The campaign brings Birds Eye’s brand purpose to life through a series of ‘playful and relatable recipes’ that pair Birds Eye products with everyday moments to celebrate frozen food and its power to bring people together around tastier and more nourishing mealtimes.

From ‘Pea-fect Pappardelle’ enjoyed with the kids to ‘Waffly Versatile Cottage Pie’ offering a quick, easy and nutritious meal after a long day, the creative dives into the versatility, health benefits and exceptional taste of the Birds Eye range.

The campaign

Backed by through-the-line investment, ‘That’s a Recipe for a Life Well Fed’ spans TV, BVOD, social, out-of-home, and in-store activations – ‘reinforcing Birds Eye’s ambition to make mealtimes better with the goodness of frozen food’.

Read more: Goodfella’s Pizza brand sold by Green Isle

© 2025, by ShelfLife reporter

Read More: Birds Eye Frozen foods Nomad Foods

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