B&F takes on Allied Drinks portfolio

Michael Barry, managing director, Barry & Fitzwilliam

Irish drinks distributor Barry & Fitzwilliam has announced it will take over the portfolio of Allied Drinks for Constellation Europe from 1 August

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Cork-based drinks distributor Barry & Fitzwilliam has announced it is to take over the distribution of the extensive portfolio formerly held by Allied Drinks Distributors (Dublin), commencing 1 August this year.

Commenting on the development, managing director at B&F, Michael Barry said: “This move confirms Barry & Fitzwilliam’s position as a market leader in the Irish drinks distribution industry. We are providing competitive advantage in that our customer relationships, diverse product offering, distribution and marketing capabilities and capacity utilisation meet the needs of the current challenging marketplace. The addition of these brands to our portfolio will further enhance our reputation as a key player in the industry and we are determined to deliver economies of scale for Constellation Europe.”

The new brands to be carried by B&F include: Hardys, Robert Mondavi, Echo Falls, Nobilo, Stowells, Errazuriz, Villa Maria, Blackthorn Cider and Tauntons Cider.

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