13 September 2008
Berocca Boost joins Bayer’s successful Berocca brand. Ireland is the first market to witness its launch – generating worldwide interest. A healthy alternative to coffee and energy drinks; containing vitamins, minerals and Guarana, Berocca Boost has been clinically proven to instantly boost energy; increasing speed and accuracy while decreasing tiredness.
One glass provides 100% RDA of vitamins B and C. It’s supported by a new Irish TV commercial reaching over three million people several times, an impactful outdoor advertising campaign, PR launch, dedicated website, www.beroccaboost.ie and nationwide consumer sampling programme.