Ben & Jerry’s launches low-fat options

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Pictured: Conor Hanley of FIRE1, Eimear McCrann and Roger Wallace of EY Entrepreneur Of The Year (Photograph: Naoise Culhane)

Dark gloomy days encourage comfort eating but Ben & Jerry's has the answer, with molten chocolate and scrumptious strawberry that won't go to your hips

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Brand Central

10 February 2009

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Ben & Jerry’s has now introduced low fat options for popular flavours, Strawberry Cheesecake and Chocolate Fudge Brownie.  These new flavours have only 3% fat. Low fat Strawberry Cheesecake ice cream has real strawberries and oatmeal cookie pieces. Chocolate Fudge Brownie meanwhile still has all the chunkiness Ben & Jerry’s is renowned for, with generous chunks of chocolate brownie mixed in with low fat chocolate ice cream. And, for an even cleaner conscience, all Ben & Jerry’s flavours are made using free range eggs and are totally climate neutral too. Ben & Jerry’s recently launched Caring Dairy – a sustainable dairy programme with beds for cows, methane reducers, solar powered farms and more. Ben & Jerry’s Low Fat Ice Cream are priced at a RRP €6.19 for a 500ml tub. Find out more at www.benjerry.ie

 

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