Bavaria unveils its new look

Imported and managed by the Gleeson Group in Ireland, beer brand Bavaria has now launched its modern new packaging in this country.

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Off-trade

21 March 2011

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Beer brand Bavaria 4.3% has launched its new image on the Irish market with a fresh range of modern packaging hitting the shelves all over the country this month. The new look livery has been introduced to both the on and off trade in Ireland and around the world, aligning the brands global image. Brewed in Holland since 1719, Bavaria is one of the biggest brewers in Europe. In Ireland it is imported and managed by the Gleeson Group (inc) Gilbeys.

 

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