Ballymaloe Relish secures listing in over 900 Tesco UK stores from April
The brand’s participation in the Tesco supplier development programme with Bord Bia initially saw the brand start to export to the UK in 2013
Print19 March 2015
Ballymaloe Country Relish has secured one of the largest listings for an Irish company with Tesco, which will see the brand’s original country relish stocked in over 900 Tesco UK stores from April 2015 with forecasted sales in excess of €500,000 for the rest of the year.
This follows the brand’s participation in the Tesco supplier development programme with Bord Bia which initially saw the brand start to export to the UK in 2013.
Ballymaloe is an Irish family-run business owned by Yasmin Hyde, daughter of Myrtle and Ivan Allen of Ballymaloe House.
Commenting about the announcement, Hyde said: “We joined the Tesco supplier development programme with Bord Bia during its first year in 2012 on the export level of the programme and following that year we secured a listing in the world foods section in 200 Tesco UK stores. Over the past couple of years we have strengthened this relationship, working with the Tesco Ireland team in Dun Laoghaire and we look forward to this next phase with our delicious relish lining the shelves in over 900 Tesco UK stores from next month.”
According to Tesco Ireland commercial director John Paul O’Reilly: “This versatile ingredient is a perfect accompaniment for sandwiches, cold meats, salads and we hope to see it lining the table of family barbeques in the UK this summer.”
2015 will mark the fourth year of the Tesco supplier development programme with Bord Bia that aims to help food and drink companies achieve sustainable growth at multiple retail levels. The seven-month programme equips participants with the necessary skills required to secure, grow and maintain a listing with Tesco in Ireland and overseas. Some of the other Irish brands that have participated in this programme and now export to Tesco UK stores include Lily O’Briens, Keoghs Crisps and Glenilen among others.
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