Ballymaloe Foods wins €85,000 bursary

Maxine Hyde of Ballymaloe Food celebrates with Kieran Rumley, executive director, Love Irish Food and Emma Brennan, marketing executive, Exterion Media
Maxine Hyde of Ballymaloe Food celebrates with Kieran Rumley, executive director, Love Irish Food and Emma Brennan, marketing executive, Exterion Media

Iconic Irish brand Ballymaloe has been awarded the Love Irish Food Brand Development Award, an €85,000 bursary providing an extensive opportunity to develop the brand through a new marketing and advertising campaign.

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14 January 2019 | 0

Ballymaloe Foods has won the Love Irish Food Brand Development Award for 2018, including a fully funded €85,000 advertising campaign. The award is run in conjunction with Exterion Media and Owens DDB Advertising.

The award win will provide Ballymaloe Foods with €75,000 in advertising space, scheduled across Exterion Media’s Retail portfolio and Retail digital network. The extensive out-of-home campaign will appear nationally for two weeks. Meanwhile, the award also includes a €10,000 creative bursary to create and develop the outdoor advertising campaign.

The 2018 Brand Development Award also marks a €1million investment by Love Irish Food over the past seven years, supporting Irish food and drink brands with media and creative content – making it the biggest national food award of its type in the Irish food industry.

Ballymaloe Foods, based in Cork, started from a family relish recipe being made for local shops and restaurants. The Irish brand has quickly grown and now produces a range of versatile relishes, chutneys and sauces from locally sourced ingredients which can be found in kitchens throughout the country and abroad.

Accepting the Brand Development Award, Maxine Hyde, marketing manager and granddaughter to Ballymaloe Foods recipe creator Myrtle Allen, said that winning the Love Irish Food Brand Development Award means the world to the family and the staff of Ballymaloe. “As a family-owned Irish business,” Hyde said, ” it is very important for our brand to be aligned with Love Irish Food and the work it does to support and highlight local food brands that are made in Ireland.”

Hyde added that the intention is to use the award to reach a broader audience, by highlighting the brand’s Irish heritage and local approach. “We are currently in a very competitive marketspace,” she said. “We want to encourage people to support local brands knowing that these products have been locally produced and contribute so much to local communities throughout Ireland.”

The Brand Development Award was launched by Love Irish Food in 2012 at a time when Ireland and its food industry was under threat. The award’s objective was to help locally produced brands establish and distinguish themselves in the Irish market.

 

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