Ballygowan goes pink for breast cancer awareness
Ballygowan has had a pink transformation in order to raise breast cancer awareness in its wide ranging 'Be Part of It' campaign.
16 March 2010
Ballygowan has officially unveiled a major new campaign to raise much-needed funds for breast cancer awareness in Ireland. Supporting the Marie Keating Foundation and its campaign partner in Northern Ireland, Action Cancer, the Ballygowan ‘Be Part of It’ campaign also hopes to promote the importance of early detection in saving lives.
The first phase of the Ballygowan ‘Be Part of It’ campaign is the launch of its Ballygowan Pink Bottle. Ballygowan Pink contains the same pure, Irish still water, which Ballygowan is known for, presented in a stylish pink bottle.
The Ballygowan Pink bottles will be available on shelves in local convenience stores and supermarkets in 500ml and two litre bottles and a special glass bottle is available in pubs and restaurants nationwide in 250ml and 750ml bottles.
Every bottle of Ballygowan Pink sold will help the Marie Keating Foundation, and its ‘Be Part of It’ campaign partner in Northern Ireland, Action Cancer, to raise much needed funds for breast cancer awareness. Specifically, the money raised by the initiative will contribute to cancer support projects, aimed at providing all women with the necessary information to minimise the risks associated with breast cancer and detect it at its earliest possible stage.
The Ballygowan ‘Be Part of It’ campaign will also be supported by a marketing campaign featuring Ronan Keating. As well as buying Ballygowan Pink, consumers will be able to ‘be part of it’ by visiting the Ballygowan Pink website and dedicated facebook page. Over the next eight months, in the lead up to Breast Cancer Awareness Month in October, Ballygowan will also be running a series of events to involve consumers in raising funds for the Marie Keating Foundation.
Kevin Donnelly, marketing director, Britvic Ireland said: “We are delighted to launch our ‘Be Part of it’ campaign, in partnership with the Marie Keating Foundation. The campaign is designed to encourage consumers to become part of it, by getting involved in fundraising initiatives throughout the year. Staff at Britvic Ireland will be heavily involved and retailers across the country are already showing their support. Together with the Marie Keating foundation, we hope to raise much needed funds in support of breast cancer awareness. Ballygowan consumers will now have the chance to show their support for such a worthy cause, by simply buying a bottle of Ballygowan Pink“.
Lillian McGovern, chief executive officer, Marie Keating Foundation is thrilled that Ballygowan has come on board.
“It’s a very important cause and through Ballygowan’s ‘Be Part of It’ campaign, vitally needed funds will be raised for our services. The pink bottle, in particular, is a really impactful way of getting people directly involved in fundraising and we are very excited about seeing the campaign unfold in the coming months”.
For more details log onto www.ballygowan.ie and join the ‘B part of it’ Fanpage on www.facebook.com.