An in-store bakery is a staple of most shops and the range of products available is growing to suit consumers’ changing and wide-ranging tastes. It’s important to make sure you have the right products in your bakery section for each occasion to maximise sales. ShelfLife looks at the new products and concepts being launched by the main brands in the months ahead
11 February 2015
AT A GLANCE: BAKERY
- Aryzta Food Solutions Ireland has launched L’Amour, a love heart shaped brioche for a limited period to mark Valentine’s Day
- According to a recent Data Monitor report, artisanal breads are in growth by 4.8%
- BFree has just announced that all its range is to become vegan friendly with the launch of its egg free loaf and rolls in supermarkets across Ireland and the UK
- Complete Cuisine is now offering pre-filled panini, baguettes and focaccia breads with indulgent ingredients
- O’Hara’s new Sodalicious soda bread is based on the traditional recipe but contains only 45 calories a slice
L’Amour is in the air with Cuisine de France
Aryzta Food Solutions Ireland (formerly Cuisine de France) launched a very exciting Valentine’s campaign earlier this month for its bakery brand, Cuisine de France. L’Amour, a love heart shaped buttery brioche with chocolate chips was launched in-store for a limited time period of two weeks. The L’Amour campaign was supported by in-store POS, packaging and a digital marketing campaign on its Facebook and Twitter pages.
Shane Vaughan, marketing manager at Aryzta Food Solutions Ireland, commented: “L’Amour was ideal for retailers looking for a unique Valentine’s treat for their consumers. A first for the bakery sector in Ireland, we wanted to create something unique and innovative and celebrate gifting with a difference. The response to L’Amour has been phenomenal and we look forward to bringing these unique creations to you in 2015.”
Innovation with L’Artisane
Cuisine de France is celebrating 25 years of innovation. One of the most innovative breads that has been launched under the Cuisine de France brand in recent years is its sourdough, L’Artisane. Made from unique mother dough, time is one of the key ingredients in each of the distinctively shaped artisan baguettes. This living source guarantees the unique flavour and shape of each hand-cut baguette. Meticulously crafted to deliver a distinctively crispy, chewy crust and open, aerated texture, it’s supremely enjoyable. According to a recent Data Monitor report, artisanal breads are in growth by 4.8%.
Marketing manager Shane Vaughan said: “We believe that sourdough is on trend and that our creation is a truly unique offer. Our L’Artisane bread is in demand in both in-store bakeries and delis as it is the perfect accompaniment to your sandwich offer.”
BFree with the diet of the year
2014 was the year that veganism well and truly entered the mainstream market. With celebrities such as Jay Z and Beyoncé adopting a vegan lifestyle, it has become the diet of the moment as everyone and anyone knows that the way forward is meat and dairy free. So if you follow a vegan diet yourself or you suffer from food intolerances then look no further, as popular gluten free bakery brand BFree, has just announced the news that all its range is to become vegan friendly with the launch of its egg free loaf and rolls in supermarkets across Ireland and the UK.
With recent media attention surrounding veganism and an estimated 150,000* people in the UK now choosing a vegan lifestyle, there has never been a more important time for a bakery brand to bring out an entirely vegan range. The first of its kind to the market, the range will bring consumers tasty vegan friendly products to satisfy their bread cravings.
After numerous taste tests and a lot of research, the team at BFree has developed the perfect vegan loaf, which actually tastes like bread and not cake! Typical gluten free breads will use eggs instead of gluten for structural purposes.
Coupled with the new recipe from BFree, the nutritional profile has also greatly improved with fat below 1g per slice. This loaf covers all consumer needs.
The BFree vegan friendly range will now include the Soft White Sandwich Loaf, Brown Seeded Sandwich Loaf, Brown Seeded Rolls and Soft White Rolls and is available from Tesco, Dunnes Stores and SuperValu.
For more information on BFree, contact Freya Ivory at email@example.com
*(Source: The Vegan Society 2014)
Complete Cuisine giving complete satisfaction
With depot locations in Limerick, Galway and Dublin, Complete Cuisine is just a phone call away from becoming your ‘food to go’ partner. According to Complete Cuisine it is the market leader in innovation and quality, continually bringing new concepts to the marketplace. Understanding the market requirements, Complete Cuisine brings an unmatched profit generating creative approach to the overall market being serviced.
The Complete Cuisine gourmet food-to-go concepts are consumer driven and are backed up by a highly competent customer service team who are there to train your staff and develop your business.
Did you ever want to fill your panini, baguettes or focaccia breads with indulgent ingredients? Now you can. Complete Cuisine can offer pre-filled breads with ingredients like mozzarella, basil, pesto, semi-dried tomatoes, pork and beef meatball, curry ketchup, pickle, curry sauce, wok vegetables, mung bean sprouts, white cabbage, carrot strips, bamboo strips, black Chinese mushrooms, sliced leek, pea pods, marinated cucumber, red pepper and onion strips to list a few.
O’Haras focus on innovation
A family run company since 1951, O’Haras of Foxford is best known for its traditional products, especially the classic madeira cake and the traditional premium white sliced pan. However, O’Haras is extremely focused on innovation and adapting to customers’ changing needs. The consumer’s desire for healthy and convenient options has been recognised and O’Haras is launching a new range of breads which will be available in all retailers throughout the country.
The new Sodalicious soda bread is based on the company’s traditional recipe, but with only 45 calories a slice, it is an ideal purchase for consumers who are committed to a healthy lifestyle. The new 520g breads (Multiseed, White Toasty, White and Wholemeal) are the ideal size for the smaller family and offer excellent value for money. The products will be launched mid-February and will appear on shelves in O’Haras’ new packaging.