Bake News!
Baking can either be a simple task or a methodical undertaking akin to a laboratory experiment. Whichever end of the spectrum, the best quality-ingredients are essential for best results; these Irish favourites are must-stocks as the Christmas bakers stock up ahead of the festive season…
Print16 November 2018
The public may be more health-conscious than ever, but there’s always room for indulgence, especially at this time of year. Home baking as a pursuit always sees a spike during the festive season, which means retailers should have the essentials in stock and visible.
The ingredients may be the among the most basic offerings in store, but in the right hands they can be turned into marvellous Christmas creations, especially when created in the magical family atmosphere of a Christmas kitchen.
Reliable brands are always in the background of these creations, so here’s a reminder of the must-stock baking essentials for your customers.
Make it mean more
With Christmas just around the corner, this is the perfect time of year for home bakers to practice their favourite recipes as well as new ideas. Avonmore Butter is a must-have fridge essential, so be sure to stock up ahead of the Christmas shopping rush.
Coming from Ireland’s number one Irish dairy supplier, Avonmore Butter is full of natural goodness and free from all additives. Made with summer milk from Irish grass-fed cows, Avonmore Butter is guaranteed to result in the most flavoursome breads, buns, cakes and crumbly pastries.
This year, Avonmore Butter continues its heart-warming above-the-line campaign ‘Make it Mean More’, illustrating how Avonmore Butter can make family mealtimes and everyday interactions mean something a little more. This campaign features a sting for Avonmore’s sponsorship of RTÉ Weather, as well as shopper and digital support.
Available in both salted and unsalted varieties, Avonmore Butter offers the perfect solution for all baking recipe, so be sure to stock up today.
Original and best
Since it was established in Drogheda, Co. Louth in 1967, Homecook has been one of Ireland’s leading baking brands. The Homecook range includes an array of delicious baking and cooking products including cooking chocolate, cake mixes, ‘make your own’ marmalades and jams, and citrus juices.
The brand’s Wonderbar cooking chocolate is a firm family favourite, and is produced using a secret recipe at the Homecook chocolate factory in Drogheda. Homecook is a versatile product that can be used in a wide variety of recipes including chocolate chews, buns, cakes, toppings, mousses and is a great decoration for all cakes, buns and treats.
The Homecook product range includes 72% Cocoa Belgian Dark Chocolate Cake Covering, Chocolate Fudge Brownie Mix, Lemon Drizzle Cake Mix and the famous Wonderbar in Milk, White and Dark Chocolate.
Crunch time
As consumer focus on health continues to expand, many wonder how to go “free-from” where baking is concerned. The answer is SteviaSweet Crystal, a natural sweetener made from the eponymous stevia plant. SteviaSweet is heat-stable, has a crunchy sugar-like texture and the same sweet taste without the calories.
SteviaSweet Crystal is made from natural ingredients and tested well when surveyed among1,200 consumers. More than 88% rating it very highly and 90% said they would like to buy it.
In short, SteviaSweet Crystal is a must-stock item for Christmas and the home baking season, not to mention the subsequent New Year detox season. With great taste and baking results, consumers are sure to come back for more.
In the UK, where the new packaging has been available for one year, SteviaSweet Crystal (and SteviaSweet Tablets for hot beverages) are the fastest selling branded stevia SKUs in Supermarkets in the sweetener category. Even better news for retailers is that research shows that SteviaSweet is adding sales to the category by converting sugar users and not cannibalising other alternatives (source: IRI).
SteviaSweet Crystal can also be used for replacing sugar in tea, coffee, on muesli, cereals, fruit, yoghurt and any occasion you want a sugar-sweet taste without any of the calories.
SteviaSweet Crystal and SteviaSweet Tablets are available via Allegro on 01 858 0600
Flour power!
For some, the task of baking at Christmas can be an intimidating one. They might simply associate it with taking on the more time-consuming favourites like Christmas Cake and Christmas Pudding. These traditional recipes demand some pre-Christmas preparation and for many less experienced bakers this can be quite off-putting. Odlums prides itself on making baking accessible to all types of bakers and Odlums.ie is filled with recipes for all levels of experience.
‘Tis the Season to get baking and this Christmas, Odlum’s has created even more mouth-watering festive recipes. From the more experienced to the beginner who may be trying baking for the first time, Odlums.ie has something for everyone. Consumers can celebrate with loved ones by whipping up a batch of Prosecco Cupcakes or keep guests satisfied with Cranberry & Brie Mini Tarts. Odlums’ extensive range of recipes along with festive packs of Odlums Plain & Self-Raising Flour aim to encourage consumers to take out the mixing bowls and get into the baking spirit this Christmas.
To find out more visit Odlums.ie or visit Odlum’s on Instagram and Facebook.
Related Articles
On your team →
Get the scoop →
Sweet disposition →
Fans 0
Followers