Avonmore launches ‘Vitamins and More’ beverage
'Vitamins and More' is a low-calorie drink combining water, juice, and tea, packed with protein and essential vitamins to boost immunity, energy, and muscle maintenance
Print6 September 2024
Avonmore has introduced ‘Vitamins and More,’ a new concept combining vitamins and protein.
Its new delicious low-calorie blend of water, juice and tea is a refreshing drink with benefits including immunity, energy and protein.
Each 330ml serving contains only 34 calories, high in whey protein and delivers a range of vitamins and minerals including Vitamins B, C, D and zinc.
Benefits of Vitamins and More:
- Immunity support: Vitamin C contributes to normal function of the immune system
- Energy release: Vitamin B12 contributes to normal energy yielding metabolism
- High in protein: Protein contributes to the growth and maintenance of muscle mass
Vitamins and More can be enjoyed any time of the day as a refreshing thirst quencher or a meal accompaniment.
It is packaged in a recyclable mainly paper based carton sourced from responsibly managed forests.
Vitamins and More is an exciting innovation for Tirlán’s as it represents a step out of the dairy category for the Avonmore brand into the functional water space.
Capitalising on the trends of functional health and well being the product is a new to the market vitamin water which uses protein as a key differentiator.
The product is now available in SuperValu, Centra and Spar stores with more to follow.
Read more: Kilkenny school wins €3,000 through Avonmore Super Milk science competition
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