Avonmore introduces revolutionary ‘Easy-Pour Jug’

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Brand Central

10 August 2009

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AvonmoreAvonmore, Ireland’s number one milk, is introducing a revolutionary new design. The Avonmore ‘Easy-Pour Jug’ will replace existing 2L bottles. Research showed consumers had issues with traditional 2L bottles. However, alongside a modern look with shelf standout, the new jug has a larger ‘easy to grip’ curved handle and an off centre spout, making pouring easier and eliminating drips and spillages. Eight out of 10 consumers also prefer the new jug’s look.

This year Avonmore has supported a high profile launch of lactose-free milk, and extended the Super Milk brand into ‘whole milk’. Avonmore’s flagship sponsorship of Weather on RTE, TV3 and TG4, supports the launch, alongside an outdoor programme across 48 sheets, six sheets, store-points and a PR campaign.

 

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