Asda plans home deliveries in south
17 February 2010
Asda has allegedly started trials for a grocery home delivery service in the Republic of Ireland.
The Sunday Tribune reported the British supermarket has begun a trial in the Republic, which involves a small number of customers and extends at least as far as Dublin.
However a spokeswoman told ShelfLife: “Asda do not deliver to any address in the ROI.”
She added claims stating otherwise were “misleading,” although confirmed this is something the chain “would love to be able to do” – despite its website previously experiencing problems with currency conversion.
Asda anticipated it couldn’t resolve the issue “in the short term,” but wants to offer home shopping here “as soon as we possibly can.”
Asda.ie now directs visitors to the UK home shopping site, instead of parent group Wal-Mart’s own site.
In a bid to attract Southern shoppers, typing Dublin into the website’s store locator facility brings up two options – Asda Kilkeel, 51.08 miles away, and Asda Downpatrick, 71.14 miles away. While entering towns such as Dundalk delivers similar options, the search engine fails to recognise many locations in the Republic. For example, searching for Cavan fails to highlight nearby Asda Enniskillen – the sixth top store in Wal-Mart’s global empire.
According to the latest research from TNS Worldpanel, Asda and Sainsbury’s had a 3% share of the Republic’s grocery market for the last quarter of 2009, up from 2.2% the previous year. The average spend on groceries per trip by ROI shoppers to the two British multiples was over ?60.