Around 2,000 Irish pubs in Spain

The Irish pub had been a huge success in Spain during the 90s, explained Fernando Sanz, “… and there are around 2,000 Irish pubs in Spain today – not all of them ‘genuine’.”

The ‘Irish pub’ concept forms a significant part of Heineken’s Spanish restaurant operation which ranks seventh among the country’s restaurant groups with 445 ‘soft’ franchise outlets.

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Fernando Sanz of Heinken Spain gave these statistics in telling of the importance of Irish pubs in Spain at the Irish Pubs Global Conference in the Burlington Hotel recently.

Heineken operates some 250 Heineken outlets around Spain with one in five of these being franchised brands. In these pubs it can offer its customers various promotions such as ‘buckets of bottled Heineken’ for a special price.
The Irish pub had been a huge success in Spain during the 90s, explained Fernando, “… and there are around 2,000 Irish pubs in Spain today – not all of them ‘genuine’,” he pointed out.

Interestingly, the company found that 60% of consumers go to an Irish pub because of the ‘entertainment’ element.
Thus Heineken sets out to differentiate its pubs and provide Irish-themed promotions in them.

For example it will be running a ‘Molly Malone’ promotion next month offering free Mussels.

The Irish pub had been a huge success in Spain during the 90s, explained Fernando Sanz, “… and there are around 2,000 Irish pubs in Spain today – not all of them ‘genuine’.”

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