Applegreen Vegan Sausage Roll is a hit with customers

Applegreen's vegan sausage roll is an industry first, and has been a massive success with customers
Applegreen's vegan sausage roll is an industry first, and has been a massive success with customers

Applegreen's new vegan sausage roll offfering that recently launched in stores across Ireland, has emerged as a major success for the forecourt retailer. The Vegan, as it is known, has contributed to a sales boost, including a major lift in the sausage roll segment.

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Brand Central

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28 May 2019 | 0

Applegreen’s recently-launched vegan sausage roll offering has been a success, with stores reporting a sales increase of 13% since the launch in April, and a lift of 43% year-on-year in the sausage roll range. Applegreen’s vegan sausage roll, known as The Vegan, is an exclusive recipe made with a plant-based blend of soyabean, chickpeas, herbs and spices wrapped in a flaky puff pastry.

Aaron Duggan, head of food, Applegreen said that strong interest in The Vegan was expected, but the actual response was greater than expected. “As the first retailer in Ireland to sell an Irish-made vegan sausage roll nationwide,” Duggan said, “we had anticipated a certain level of hype similar to that seen by the success of Greggs’ product launch. However, the response is far greater than we imagined.

“The Vegan currently accounts for 19% of all our sausage roll sales,” he added. “This has far exceeded our expectations.”

Sold in 81 Applegreen stores nationwide at an introductory price of just €1, the vegan sausage roll is not just for vegans.  “The sales figures show the popularity of “The Vegan” amongst Applegreen existing customers and new customers alike,” Duggan added.

Meanwhile, Applegreen’s Charitable Fund has been raising funds at no extra costs for customers. With each in-store or fuel purchase, 1c is donated to the Applegreen Charitable Fund.  In 2018, an impressive €750,000 was donated to Irish charities by the fund.

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