Applegreen to open up to 60 new M&S Food locations
8 December 2023
Applegreen and M&S Food are to significantly expand their partnership following a successful first year of operations.
Applegreen and M&S have signed an exclusive 10-year agreement that will add up to 60 new M&S Food at Applegreen locations during that time. Applegreen intends to open 15 new M&S Food locations by the end of 2024, which will increase the overall number of outlets to 20.
Applegreen opened an initial five M&S Food “shop in shop” outlets over the past 12 months. These stores carry a range of up to 400 M&S products, complementing Applegreen’s existing range, and trading has exceeded expectations.
The first of the new stores will be in counties Louth, Meath, and Limerick, with other locations to be announced throughout the year. The M&S Food at Applegreen stores feature the best of M&S Food, including fresh fruit, salads, Irish sandwiches, lunch on the go, dinner options and a selection of other M&S favourites.
All of the new M&S at Applegreen outlets will also feature Click & Collect for M&S Clothing and selected Home product ranges.
“This is great news for Irish consumers, as Applegreen will now bring M&S Food products to a much wider market. M&S Food complements the existing Applegreen offer, as we are always evolving to meet our customers’ high expectations,” said Applegreen Ireland managing director Fiona Matthews.
“One of the primary objectives of our partnership with Applegreen is to expand the footprint of M&S Food in Ireland,” said M&S country director for Ireland and Northern Ireland Eddie Murphy.
Applegreen’s addition of 15 new M&S Food outlets by the end of 2024 will involve significant store redevelopments at each location.
The first M&S Food shop in shop outlet opened last November at Mountgorry, in Swords, Co Dublin. Further outlets were added in Booterstown, Co Dublin Celbridge, Co Kildare, Kinsealy, Co Dublin and the M11 services area at Cullenmore, Co Wicklow.
Market research shows that Irish customers view M&S Food products as being high quality, special, trusted, and tempting.
Applegreen’s partnership with M&S is part of Applegreen’s continuous development to bring the best customer experience on the road to Irish customers.
Applegreen typically invests up to €20m every year on new store openings, upgrades, and improvements in the Irish market, and has also been rolling out the market leading Braeburn coffee, which is now available in more than 100 locations nationwide, including the first Braeburn Drive Thru Café in Ashbourne, Co. Meath.
M&S Food has a long track record of strong franchise partnerships in the UK, where its products are available in more than 300 roadside, rail, and airport locations.