Anytime is Playtime for Coors Light this Summer

Anytime is Playtime taps into Coors Light fans’ downtime with ‘The Great Rocky Mountain’ game.

Coors Light has unveiled a major new Summer campaign called Anytime is Playtime, an app campaign that brings publicans across Ireland right into the heart of the action.

Print

Print

Off-trade

Anytime is Playtime taps into Coors Light fans’ downtime with ‘The Great Rocky Mountain’ game, a slick mobile app offering instant daily rewards for them and their mates. The campaign is live for 86 days from June 6th with over 3,500 daily prizes up for grabs.  Prizes range from instant rewards such as hoodies, bobbing moose heads and instantly redeemable pints of Coors Light in participating pubs.  Double Pint Day takes place every Friday over the campaign period where – simply by association – mates of winners bag a free pint too!

The app will be available on the iTunes and Google Play stores and Coors Light fans can also register through their facebook profile.  Each time a fan wins, news is shared with their friends on their facebook wall making the campaign refreshingly social.  News and updates throughout the campaign will be shared via Coors Light’s Facbeook and Twitter pages.
Coors Light continues to experience consistent growth in the on trade.

Anytime is Playtime is supported by new creative for outdoor, print and digital advertising, VODs, media, PR and social media.
Keep up to date with all things Coors Light at: www.coorslight.ie, www.facebook.com/coorslightireland @coorslightirl

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