Andy Cole urges football fans to ‘Raise Your Game‘
Official sponsor of the UEFA Champions League Heineken launched its ‘Raise Your Game’ campaign with Manchester United football legend Andy Cole recently.
30 March 2011
The former UEFA Champions League goal machine shot into Dublin to call upon football fans to ‘Raise Your Game’ on UEFA Champions League nights for the chance to win a VIP trip to the final at Wembley Stadium as well as 100 daily prizes to create the ultimate football night-in.
Heineken rolled out the nationwide on-pack promotion to encourage fans to raise their game at home on UEFA Champions League nights. Daily prizes include Sony Plasma TVs, Sony Surround Sound Systems and Sky Sports Packages. Fans can enter by picking up a promotional pack of Heineken at off-licences nationwide.
The promotional packs include 12- and 20-bottle packs, eight- and 12-can packs, draught keg and single can.