Amazon Fresh launches first ‘till-less’ grocery store in the UK 

First Amazon Fresh contactless grocery store opens in Ealing, West London



9 March 2021

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Amazon has opened its first contactless grocery store in Britain where shoppers can buy groceries without going through a till at the end.

The Amazon Fresh store in Ealing, west London uses motion sensors, cameras and other technology to monitor the goods chosen so shoppers can shop without scanning their goods or visiting a till at all. The store is only available to those signed up to Amazon’s Prime subscription service and the bill is charged to shoppers’ Prime account when they leave the store.

While customers won’t need to interact with a member of staff, Amazon says workers will be on site to handle queries, restock shelves and prepare food. Customers must scan in a code on their phone to gain entry.

The store will stock about 10,000 grocery products from well-known brands, its own By Amazon grocery range, as well as items from its retail partners, Morrisons and Booths.

The 2,500sq ft store will also be a place to pick up or return other items bought on Amazon. It is thought that there are 10 more sites lined up for additional Amazon Fresh stores in the UK.



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