All natural Heinz tomato ketchup
13 September 2008
Heinz tomato ketchup now emphasises that it contains only fresh, natural ingredients. A "Grown not made" strapline features on packs together with a ripe tomato on the vine image – highlighting Heinz’s tomato expertise. New crystal clear bottles use recyclable PET plastic; reducing weight by up to 9% and saving almost 340 tonnes of plastic each year.
Bottles have an "easy peel" seal and shelf-ready packaging uses the new strapline and image, further emphasising natural ingredients with a wooden tomato crate effect. A heavyweight consumer advertising and PR campaign throughout September support the launch.