Aldi’s strawberry milestone

Model Michele McGrath helps Aldi announce the arrival of its Irish strawberries to stores across Ireland
Model Michele McGrath helps Aldi announce the arrival of its Irish strawberries to stores across Ireland

It may be somewhat chilly still but there's no doubt about it, spring has officially sprung. With the new season come the new season fruits and vegetables, including Aldi's Irish strawberries, of which the retailer predicts it will sell a whopping 1,000 tonnes in the coming months.

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2 April 2019 | 0

Aldi has revealed it expects to sell more than 1,000 tonnes of its Bord Bia assured, Irish-grown strawberries this year. This represents a 20% increase on last year, with all 137 stores ready to take delivery of early season Irish strawberries just in time for spring.

Aldi sources its Irish strawberries from the McGuinness Brothers of North County Dublin. The family business has been growing Irish strawberries for many years and is about to commence its second year suppling early season strawberries to Aldi.

John Curtin, Aldi’s Group buying director said that Irish customers want the freshest Irish produce, and strawberries are always a popular pick. “We are delighted to work with McGuinness Brothers,” Curtin said, “to bring the best quality Bord Bia Assured Irish strawberries to customers so early in the season and at the best price possible.”

German-owned Aldi has been growing its Irish supply base for some time now, and increasing the number of Irish products available in its stores. It is investing more than €500,000 in year two of its Grow with Aldi supplier development programme, which offers up-and-coming artisan Irish food and drink producers the chance to have their products listed in Aldi’s 137 stores. The company expects to sell more than €700 million worth of Irish goods this year, sourced from Irish producers, manufacturers and suppliers across the country.

Aldi’s Irish strawberries are on sale in all 137 stores nationwide for €2.49 (227g).

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