Aldi to sell over 75 new Irish made products in Grow with Aldi programme
To date, Aldi has invested over €1.5 million in Irish suppliers since the programme began in 2018
26 May 2020 | 0
Forty-five of Ireland’s most innovative Irish food and drink producers have won a new contract to supply Aldi’s 142 stores through its Grow with Aldi Supplier Development Programme. Over 75 exciting Irish-made products will now go on sale nationwide as part of an Aldi Specialbuys event, kicking off on Sunday, 31 May for two weeks only. Aldi is investing €500,000 in the Grow with Aldi programme this year, and to date, has invested over €1.5 million with small and medium Irish suppliers since it began in 2018.
A diverse range of products have been selected for 2020, including Cordials, Artisan Chocolate, Baking Mixes, Piedmontese Beef Sausages, Irish Farmhouse Cheeses and Frozen Pizzas. The new artisan additions will compliment Aldi’s existing portfolio of Irish products. Aldi already works with over 200 Irish suppliers and will sell over €750 million worth of Irish goods this year.
Developed in partnership with Bord Bia, Grow with Aldi supports small and medium Irish suppliers in listing with a national retailer. Suppliers receive tailored mentoring, workshops from the Aldi Buying Team and Bord Bia technical experts, teaching them the skills to help grow and develop their product, brand and business.
Five of the Grow with Aldi suppliers will then be given a further opportunity, winning a contract for their product to be sold in Aldi’s Irish stores year-round. In 2019, All About Kombucha, Galway (Kombucha), Funky Monkey Foods, Dublin (Curry Mix and Salt & Chilli Mix), Walls Honest Chips, Cork (Chips), Ballyvourney Pudding, Cork (Black and White Pudding), Pizzado Pizza, Co. Down (Fresh Pizza Bases) and Mama Bear Ketchup, Cork (Low Sugar Ketchup) all won a core listing in all 142 stores nationwide.
“Now in its third year, Grow with Aldi has consistently delivered for everyone involved,” said John Curtin, Aldi group buying director. “Small and medium sized Irish suppliers get the opportunity to have their product sold nationally, shoppers get to enjoy the best Irish-made products being created and Aldi gets to work with even more Irish suppliers. With everything that has happened worldwide over the past few months, we couldn’t think of a better time to be supporting Irish suppliers more. These fantastic products that represent the very best of Ireland’s food industry.”
Tara McCarthy, Bord Bia CEO, pointed to research which shows the importance Irish consumers place on supporting indigenous produce. “As a nation, we love to purchase locally sourced products; recent research from Bord Bia showed that 76% of people use Irish produce where possible and over two thirds of those surveyed agreed that food of Irish origin was worth paying a little more for,” she said. “Now more than ever this is hugely important, and Grow with Aldi not only helps meet consumer demand for Irish products, but also supports small and medium Irish suppliers as they develop the skills and capabilities their businesses need in the current climate.”