Aldi the best-performing Irish supermarket at International Taste Institute Awards
Aldi’s Rib Eye Steaks both take home the coveted Crystal Award, with 11 award wins in total for 2020
Print28 May 2020
Aldi’s Specially Selected Tipperary Dry Aged Black Angus Ribeye Steak, was the first Irish product to receive the Crystal status by the prestigious International Taste Institute last year, an honour bestowed on a product for receiving the elusive three-star accreditation for three consecutive years. This product was once again awarded 3 stars this year, bringing it closer to the highly sought after Diamond Award, which is awarded when a product receives 3 stars on its seventh occasion.
This year, Aldi’s Specially Selected Irish Black Angus Rib Eye Steak was also awarded the coveted Crystal status by the international panel of judges, having now won 3 stars, three years in a row.
Eleven different Aldi products were among those recognized for their superior quality and taste at the International Taste Institute Awards, held in Brussels this week. This was the most accolades won by an Irish supermarket at the awards, demonstrating the superior quality of Irish Bord Bia Assured beef available to Aldi shoppers on a weekly basis. Independently judged by some of the best chefs and sommeliers in the world, the awards serve to recognise the highest quality food and drinks products on the market today.
“Our Irish beef range has been receiving awards from the International Taste Institute for many years,” said Aldi group buying director John Curtin. “This is now the second year that we can proudly take home a Crystal certification for another one of our beef products. This is a huge honour for Aldi and ABP and we are very proud to have these products exclusively on the shelves in all of 142 Aldi stores nationwide.”
Each year, The International Taste Institute evaluates thousands of food and drink products from around the world and its jury of prestigious chefs and sommeliers follow strict tasting methodology making a Superior Taste Award the most renowned independent certification available, focused exclusively on taste.
Below are the range of Aldi’s Irish Bord Bia Assured beef products that won at this year’s ceremony:
Awarded a 3 Star Superior Taste Award (scoring above 90%) making it an ‘exceptional’ product:
- Specially Selected Tipperary Dry Aged Irish Black Angus Rib Eye Steak
- 36 Day Matured €12.49 /454g – Crystal Award 2019 (4 x 3 star awards)
- Specially Selected Irish Black Angus Rib Eye Steak – Crystal Award 2020 (3 x 3 star awards)
- 32 Day Matured €8.99/454g
- Specially Selected Irish Black Angus Fillet Steak
- 32 Day Matured €10.99/400g
- Butcher Selection Aged Irish Sirloin
- 30 Day Matured €4.29 /440g
Awarded a 2 Star Superior Taste Award (scoring between 80% and 90%) making it a ‘remarkable’ product:
- Specially Selected Tipperary Dry Aged Irish Black Angus Striploin Steak
- 36 Day Matured €12.49 /454g
- Specially Selected Irish Black Angus Striploin Steak
- 32 Day Matured €7.99 /454g
- Specially Selected Irish Black Angus 7oz Fillet Steaks
- 32 Day Matured €10.99 /400g
- Specially Selected Certified bone in Irish Angus Rib Roast
- €13.99 per Kg, priced by pack
- Butcher Selection Aged Irish Striploin
- 30 Day Matured €5.29 /400g
- Butcher Selection Aged Irish Rib Eye
- 30 Day Matured €5.29 /400g
- Butcher Selection Aged Irish Fillet
- 30 Day Matured €7.00/375g – price offer until 30 May
All of these award-winning products are available in-store. Aldi has also created recipes for consumers to try at home:
Steak with Pepper Sauce and Sweet Potato Fries: https://www.aldi.ie/peppered-steak/p/000000135949900
Aubergine and Pepper Rib Eye Steaks – https://www.aldi.ie/aubergine-and-pepper-rib-eye-steaks/p/000000207305600
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