Aldi signs up 35 new Irish artisan producers
A vast selection of new Irish products are set to hit shelves in Aldi stores across Ireland as the Grow with Aldi producers make their debuts. Out of dozens of products across all segments, only a few will be chosen to become permanent listings in Aldi stores in Ireland and potentially beyond.
28 May 2019 | 0
We are living in a golden age of Irish food and drink, as thousands of small businesses pop up around the country selling locally sourced, locally produced and highly authentic products in all segments. Aldi, which has been championing these businesses through the Grow With Aldi supplier development programme, has announced that 35 producers have completed this programme and will go on sale with their products in Aldi stores nationwide.
A total of 68 new Irish-made products will now go on sale as part of the upcoming Aldi Specialbuys event, which kicks off on 6 June.
The new product range is diverse, and includes cereals, drinks, spices, preserves, baking goods, sauces, dairy goods, cake, fresh fish, ready meals and even alcohol. The new artisan additions will compliment Aldi’s existing portfolio of more than 175 Irish products and suppliers. The German discount retailer says it aims to sell more than €700m Irish goods this year.
Developed in partnership with Bord Bia, Grow with Aldi was designed to help small to medium Irish food and drink businesses secure a retail listing with a national retailer. Participants receive tailored mentoring and access to bespoke workshops with Aldi buyers and Bord Bia technical experts, teaching them the skills to help grow and develop their products, brand and business. Aldi invested €500,000 in the programme for 2019.
John Curtin, Aldi Ireland group buying director, said that Grow with Aldi delivers for all involved. “Small and medium sized producers get the chance to have their product sold nationally,” he said, “while shoppers get to enjoy the best Irish-made products being created and Aldi gets to work with even more Irish food and drink producers.
“We are committed to sourcing locally to make sure our customers can shop for the most exciting and highest quality new Irish products at our stores,” he added, “so I encourage shoppers to drop into their local Aldi store to try something new and distinctly Irish.”
Meanwhile, Three of Aldi Ireland’s existing private label products have beaten the best in Europe to win awards at the prestigious World of Private Label Salute to Excellence Awards in Amsterdam.
Aldi’s Specially Selected Irish Vintage White Irish Cheddar (produced by the Carbery Group in Cork), Hand Stretched Sourdough Pizza (produced by Freshways Food Co in Dublin) and Aldi’s Specially Selected Handmade Thai Inspired Vegetable Burgers, produced by Global Spiced, topped the judges’ scorecards for their taste and quality.