Aldi sales up in Ireland
Aldi stores in Ireland increased sales 21% in 2008, taking 4.8% share of the grocery market
8 February 2009
Deep discounter Aldi announced last month that its Irish stores achieved year on year sales growth of 21% in 2008, bringing the chain’s market share to 4.8%.
The announcement came soon after the company revealed it increased sales in the UK and Ireland by 24.8%, extending share in the region from 2.6% to 3%.
Commenting on the figures, Donald Mackay, managing director of Aldi Stores Ireland, said: “We are extremely pleased with our performance in 2008. We have experienced strong growth over the last number of years as we reach more people with our proposition.
More and more consumers are now realising that shopping with us gives huge savings without having to compromise on quality. This has been helped by the current economic climate where shoppers are more conscious of their grocery spend.”
Aldi now claims to source 40% of its product in Ireland, “from established Irish suppliers such as Bewleys, Irish Yogurts, Odlums and AIBP.”