Aldi partners up with Dublin florist for 110,000 sunflowers
Aldi's partnership with Rush Bulbs & Flowers will see the supermarket chain receive a whopping 110,000 sunflowers in the coming months, to be sold on in stores across the country.
Print28 July 2017
Aldi Ireland has announced a new agreement with Dublin-based flower growers Rush Bulbs and Flowers, that will see 110,000 Irish-grown sunflowers delivered fresh to Aldi stores nationwide. Aldi’s partnership with the Rush-based family-run business is part of a nationwide initiative to promote locally-sourced fresh flowers in Aldi stores. In fact, one in four of all flowers sold in Ireland last year originated in an Aldi store.
As well as sunflowers, Rush Bulbs and Flowers also supplies Aldi Ireland with tulips, lilies and gladioli. In total, Aldi will recieved more than 3.4m sunflower stems from the company this year. A family business run by brothers Michael and Noel Ruigrok, has been supplying locally-grown flowers to the Irish market since 1935.
“As the third generation of Ruigroks to be supplying fresh flowers to the Irish market, my brother and I are very proud to see our business continue to grow,” said Michael Ruigrok, Rush Bulbs & Flowers director. “Our partnership with Aldi has allowed us to develop our operation rapidly in recent years. Since 2014, we have doubled the production volume of our farm and have increased our production of tulips from 1.5 million to 6 million stems on hydroponics.”
Aldi recently re-launched its range of flowers under the banner of Bláthanna, with an emphasis on fresh cut and Irish sourced blooms.
Rush Bulbs and Flowers sunflowers are now available at Aldi’s 129 stores nationwide for the remaining season, retailing at €2.99 for three stems.
Related Articles
Discover premium steaks at Aldi for summer dining →
Fans 0
Followers