Aldi Ireland launches free wine course – Aldiploma

"I'm thrilled to be the face of the Aldiploma," says Nadia El Ferdaoussi

Six-module course with wine expert, Nadia El Ferdaoussi, is now available on Aldi.ie

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23 November 2021 | 0

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Aldi has launched a free wine course, Aldiploma, for those across all levels of wine expertise.

Designed with wine expert Nadia El Ferdaoussi, this six-module course will teach all there is to know about this favourite drink, from the basics on how to taste wine, right through to the finer points like grape varieties, tasting notes and production methods. Covering still, sparkling, sweet and fortified wines, with this six module Aldiploma, you’ll learn everything you need to know how to choose your preferred bottle of wine to suit your budget, while learning which food pairings work best with your chosen grape.

Now live on the Aldi.ie, wine lovers can sit back, relax as Nadia El Ferdaoussi shares her vast knowledge of wine using easy to follow videos and downloadable guides, taking you through everything you need to know about grapes and grape vines, and how to get the most out of your glass.

“As a big fan of Aldi wines, I’m thrilled to be the face of the Aldiploma and really excited to be involved in the launch in Ireland,” Nadia El Ferdaoussi said. “It’s really important to me that wine is accessible, so sharing my knowledge through the Aldiploma to help Aldi’s customers in the wine aisle is a pinch me moment! I can’t wait to see everyone completing the six Aldiploma modules and sharing their experience on social media – I hope they enjoy it as much as I enjoyed filming it.”

“The launch of Aldiploma to the Irish market is a landmark moment for us in Aldi,” added group buying director for Aldi Ireland, John Curtin. “We’ve always been extremely proud of our wine selections in store which offer a broad range of wines from all over the world, and to give our customers the opportunity to broaden their wine knowledge and explore new wines is something that we are extremely proud of. We’re very much looking forward to hearing everyone’s feedback after they’ve completed the six modules.”

Aldiploma, Aldi’s free, six module wine course with wine expert, Nadia El Ferdaoussi, is available to study now on the Aldi Ireland website. For more information or to try Aldiploma yourself, visit www.aldi.ie/aldiploma.

 

 

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