Aldi Ireland celebrates record Christmas sales
20 January 2017 | 0
Aldi posted the strongest growth of all Irish supermarkets with sales up by 5.3%, according to the latest supermarket share figures published by Kantar Worldpanel in Ireland, for the 12 week period ending 1 January, 2017.
The figures, which are examined in greater detail here, showed Aldi managed to attract 37,000 new shoppers this Christmas, boosting its market share to 10.5%. Meanwhile Lidl also recorded positive results, with festive sales 2.3% higher than in 2015.
Aldi welcomed the result, which Finbar McCarthy, group buying director Aldi Ireland, described as “cementing our position as Ireland’s fastest growing retailer”.
McCarthy said customers “chose to ‘trade-up’ for Christmas,” with sales across Aldi’s Specially Selected range increasing over 30% year-on-year for Christmas 2016.
McCarthy also revealed some interesting sales figures, noting: “We sold over three million mince pies, 200,000 bags of chocolate coins, 170,000 Irish Steaks, 70,000 litres of Prosecco, 60,000 kilograms of Christmas pudding, 30,000 Irish Lamb Legs and 6,500 litres of Champagne during this period.”
McCarthy added that Aldi is planning to continue the momentum from its “busiest Christmas ever” with “a very strong start to 2017.
“Our customers are focused on a January healthy reset,” McCarthy said, “with our Super 6 promotion on fresh fruit and vegetables, our Foodie Market range of healthy products and health themed weekly Specialbuys proving very popular.”