Aldi becomes UK’s fourth largest supermarket 

Kantar's market share data shows the UK's traditional 'big four' is no more



21 September 2022

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Aldi has overtaken Morrisons to become the UK’s fourth largest supermarket for the first time, Kantar figures have shown.

Kantar’s UK data shows grocery inflation hit a new record of 12.4% last month. Higher supermarket prices in August, which added £571 to the average annual grocery bill, encouraged more shoppers to closely manage their budgets, with the discount grocers benefiting,

Aldi’s sales increased by 18.7% year-on-year over the 12 weeks to 4 September, according to Kantar, which recorded its market share at 9.3%, making it one of the UK’s top four biggest supermarkets alongside Tesco, Sainsbury’s and Asda. Lidl increased sales by 20.9% and its market share increased to 7.1%.

“At the start of the 2010s, Tesco, Sainsbury’s, Asda and Morrisons together accounted for over three-quarters of the sector but that traditional big four is no more,” said Fraser McKevitt, the head of retail and consumer insight at Kantar.

“The discounters have seen dramatic sales increases in recent months, bringing more and more customers through their doors. For the fourth month in a row Lidl was the fastest-growing grocer and recorded its strongest sales performance since October 2014.”

Commenting on its demotion from the top four, a spokesperson for Morrisons said: “Market share is partly a function of new store openings and, although Morrisons has not put on any significant new space for a while, some competitors are still opening many new stores. But customers don’t really care about market share statistics – they care about value, quality, provenance and service and that is where our focus is going to remain.”




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